UA-197644768-1 Stream to Succeed: Using TV to Excel in Small Business - LaQuita’s Toolbox

Episode 17

Mastering Streaming TV for Small Business Entrepreneurs with Zondra Evans

Small business owners, have you heard these myths about streaming TV?

Myth #1: Only big brands can afford to advertise on streaming platforms.

Myth #2: Streaming TV is just for entertainment, not for promoting businesses.

Myth #3: Streaming TV is only for local audiences, not for global reach.

But here's the truth: Streaming TV is more accessible and affordable than ever before, providing small businesses with a valuable opportunity to increase brand exposure and potentially expand globally.

Our guest, Zondra Evans, will share insights on how small business entrepreneurs can leverage streaming TV to take their brand to the next level. Don't miss out on this game-changing discussion!

"Do not develop an exit strategy in bad times. You develop an exit strategy in good times." Zondra Evans

My special guest is Zondra Evans

Meet Zondra Evans, a corporate veteran with over 40 years of experience and a passion for helping small business entrepreneurs. After being laid off from her long-standing career, Zondra took a leap of faith and pursued her dreams of becoming a motivational speaker, best-selling author, and a leadership and transformation coach. As the CEO and founder of Zondra TV Network, she is dedicated to giving small businesses the opportunity to be on streaming TV, ultimately increasing their brand exposure and global growth potential. Zondra's commitment to helping others succeed and her Texas charm make her an engaging and inspirational figure within the entrepreneurial ecosystem.

This is Zondra Evans's story:

Zondra Evans, a corporate veteran of 40 years, never expected her life to take a turn into owning a TV network. After being laid off from her job seven years ago, she set out to pursue her passion for motivational speaking and writing. Along the way, she discovered the significance of streaming TV for small business entrepreneurs and felt compelled to share her newfound knowledge with the world. Zondra's relentless dedication to helping others succeed led her to create a platform where entrepreneurs could level the playing field and gain global exposure for their businesses. Her mission is to empower small business owners to own their content and distribution, making a significant difference in their lives and the lives of their customers.

In this episode, you will be able to:

  • Discover the potential of streaming TV as a game-changer for small business entrepreneurs.
  • Learn how to develop an innovative mindset to adapt and thrive in the entrepreneurial world.
  • Uncover the secrets of owning and effectively distributing your unique content.
  • Enhance your personal brand by identifying and promoting your true identity.
  • Empower your business growth by mastering the art of collaboration and networking.

Overflow of Information

The age of information has made it easier than ever to access knowledge, but this abundance of information can overwhelm and confuse business owners who are looking for clear guidance. To navigate the vast sea of information and extract the most valuable insights, it's essential to adopt a structured approach, focusing on the most reliable sources and networking with other professionals in your niche.

During their conversation, LaQuita Monley and Zondra Evans discuss the importance of collaboration, networking, and building relationships with other professionals in the industry. By tapping into the wealth of expertise and experiences of others, small business owners can streamline their learning journey, adopt proven strategies, and accelerate their growth in the competitive business landscape.

Personal Branding

Personal branding holds vital importance, not only for entrepreneurs but also for individuals working in a corporate environment. Recognizing and promoting one's unique identity and talents can open numerous doors to greater success. It is essential to establish your personal brand within your niche and community, by aligning with nonprofit organizations and serving on boards, ultimately creating a solid foundation for success.

Zondra Evans delves into the importance of personal branding and its consequences in corporate America, where companies scout for individuals with strong personal brands. She emphasizes the need to stand firm in your beliefs and values, embracing your uniqueness, and resisting the temptation to succumb to impostor syndrome. By doing so, individuals can confidently project their true selves and achieve their full potential.

The Importance of Streaming TV for Small Business Entrepreneurs

The rise of streaming TV has opened the doors for small business entrepreneurs, offering them an opportunity to level the playing field and compete with larger, more established businesses. By tapping into streaming TV platforms to showcase their unique products and services, small business owners can broaden their reach, access new audiences, and boost their brand exposure. Utilizing these platforms optimizes their marketing efforts, ultimately increasing revenue and potential for global growth. Zondra Evans, founder of Zondra TV Network, conveys the significance of adopting streaming TV as a means for small business entrepreneurs to scale and grow their businesses. Zondra describes her experiences as a motivational speaker, author, and certified leadership coach, which led her to venture into the broadcast industry. She emphasizes the importance of adopting a new mindset to fully unlock the potential of streaming TV, which provides small business owners with lasting exposure through episodes and interviews that remain available for extended periods, creating an effective brand strategy.

The resources mentioned in this episode are:

Timestamped summary of this episode:

00:00:05 - Introduction,

Laquita introduces the podcast and welcomes Zondra Evans as the guest, the CEO and founder of Zondra TV Network. She encourages listeners to take note of the tools that Zondra will be sharing.

00:03:24 - Who is Zondra Evans?

Zondra introduces herself as a corporate veteran of 40 years who was laid off and went on to become a motivational speaker, best-selling author, and leadership and transformation coach. She talks about her micro studio and how she helps small business entrepreneurs become TV producers.

00:06:03 - The Importance of Streaming TV for Small Business Entrepreneurs,

Zondra explains how streaming TV levels the playing field for small businesses and helps them scale and grow globally. She emphasizes the importance of exposure and marketing in growing a business and debunking myths that it's out of reach for small businesses.

00:09:12 - The Importance of Mindset,

Zondra stresses the importance of mindset and renewing the mind to achieve everything one desires by seeking God for it. She highlights the need to redevelop the mindset and renew it to achieve one's goals and aspirations.

00:13:20 - Overcoming Fear and Rejection,

Zondra talks about how fear and rejection can hold one back from achieving success and how it's essential to overcome them by taking action and believing in one's self. She shares her experience with rejection and how it propelled her into her exit strategy and success.

00:15:56 - Losing Access to Content on Social Media Platforms,

When content is given away on social media platforms, there is a risk of losing access to it forever. This can be devastating for users who have spent time and resources to create valuable content. Zondra Evans advises owning and distributing content on streaming TV to prevent such losses.

00:17:01 - Owning Your Content,

Zondra expresses her belief that people have given away their value for too long. While she believes in giving, she advocates owning and protecting intellectual property. Streaming TV offers an opportunity to make money while retaining ownership of content.

00:19:48 - The Truth About Marketing,

Zondra debunks the myth that marketing leads to direct conversions. She explains that marketing is about exposure and building trust with potential customers. Consistent and persistent messaging are necessary for small businesses to build trust and convey their message.

00:21:45 - The Importance of Consistency,

Zondra emphasizes the importance of consistency in conveying a message and building trust. Small businesses often struggle with consistent marketing due to the perceived high cost. Streaming TV provides an opportunity to consistently show up on linear TV with potentially higher returns on investment.

00:25:26 - Being the Change the World Needs to Experience,

Zondra believes that her message can help change the world and create new experiences for people. She shares her journey to owning her content and becoming a TV personality. She encourages others to pursue their passions and own their intellectual property.

00:31:11 - Pouring into Your Brand,

Zondra Evans encourages individuals to invest in their brand by volunteering in non-profits and serving on a board. She stresses the importance of setting oneself up in the community and solidifying one's brand not just in corporate America but also globally.

00:32:21 - Personal Branding,

Evans highlights the importance of personal branding and how top-level executives are headhunted for their personal brand. By solidifying their brand, individuals can attract better opportunities and increase their value in the market.

00:33:03 - Imposter Syndrome,

Evans acknowledges the existence of imposter syndrome and how it can be debilitating. She encourages individuals to be themselves and stand firm on who they are, as the brand sits on top of the essence of who they are.

00:37:08 - Identity and Purpose,

Evans stresses the importance of knowing one's identity and purpose, as it helps individuals to be unmovable and unshakable in the face of life's circumstances. When one knows their identity, they become magnetic and can change the atmosphere when they enter a room.

00:39:58 - Overflow of Information,

Evans hypothesizes that the overflow of information could be contributing to the prevalence of imposter syndrome. She highlights the importance of being mindful of the programing in one's environment and taking control of one's thoughts and beliefs.

00:46:52 - Closing Remarks,

Zondra Evans thanks the host and audience for their time. Links to learn more about the power of streaming TV will be available in the podcast show notes and comment sections.

00:47:08 - Replay for Links,

The podcast can be replayed to access links in the comments for more information about streaming TV and to connect with Zondra for a free information session.

00:47:25 - Outro and Sign-off,

Host Laquita Monley signs off and wishes the audience a good day.

00:46:55 - Link Access,

Links to learn more about streaming TV and to connect with Zondra for a free information session will be available in the podcast show notes and comment sections for viewers on various social media platforms.

00:47:09 - Free Information Session,

Zondra Evans is offering a free information session to those interested in learning more about the power of streaming TV. Links for this opportunity will be available in the podcast show notes and comments.

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1.Discovering Strengths & Styles: Dexter & Dr. Tonya Scott's Guide to Thriving Partnerships

2. Mastering Education for Business Triumphs :

3.Pioneering Growth For Military Creators:

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About the Podcast

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LaQuita’s Toolbox
Easily implementable life “tools” that lead to lasting success in life and business

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LaQuita Monley