UA-197644768-1 The Power of Packaging: Why Media Visibility Matters - LaQuita’s Toolbox

Episode 16

Building a Magnetic Brand Through Smart Media Positioning

Are you ready to take your brand to the next level? In this episode of Laquita's Toolbox, we're joined by media expert Mitch Carson, who shares his wealth of knowledge on leveraging media appearances for business growth.

Mitch, with his extensive background in television, speaking, and international media, provides invaluable insights on how to position yourself as an authority in your field. From local dentists to aspiring authors, he explains why media exposure is crucial for standing out in today's competitive landscape.

Key Takeaways:

  • The importance of a clean digital footprint
  • How to leverage media appearances for long-term success
  • The power of positioning yourself as an expert through media
  • Why investing in media exposure is crucial for business growth
  • Strategies for repurposing media content to maximize impact

Highlights from our conversation:

• Learn why your LinkedIn profile is critical for professional credibility

• Discover the true value of ROI when it comes to media appearances

• Understand how to package yourself for maximum media impact

• Explore the difference between immediate returns and long-term benefits of media exposure

Mitch shares real-world examples and practical advice that will inspire you to rethink your approach to media and personal branding. Whether you're a small business owner, coach, or aspiring thought leader, this episode is packed with actionable insights to help you harness the power of media for your success.

Don't miss this opportunity to learn from a true media maven.

Tune in now and discover how to fuel your business growth through strategic media appearances!

Connect with Mitch:

LinkedIn: https://www.linkedin.com/in/mitchcarsoninstantcelebrity/

Website: http://www.mitchcarson.com/

Free Strategy Call: http://getinterviewedguaranteed.com/meetwithmitch


Connect with La'Quita:

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Transcript
Speaker:

Back to another amazing episode of

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Laquita's Toolbox. I am your host Laquita

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Mondri and I'm absolutely excited to be

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with you guys today. Listen, you guys,

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those of you that are new to Laquita's

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toolbox, welcome, welcome, welcome. Those

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of you that are returning, you know the

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drill. Get something to write with and

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something to write on because you do not

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want to miss any of the tools that Mister

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Mitch Carson will be sharing with us on

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today. Y'all. Y'all don't wanna miss this.

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So make sure if you're in a place where

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you can get something to write with and

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write on, make sure you're taking copious

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notes. For those of you that are on the go

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and listening to this on audio or either

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on YouTube, if you can't write it down,

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hit the replay. It's a podcast, y'all. It

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is a podcast. And this is going to be one

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of those episodes where you wanna hear it

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over and over again because my man Rick,

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Mitch is an absolute phenom in his space.

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And all of you micro business owners and

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small business owners creators, you want

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to make sure you're paying great attention

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to what he says. But before we bring Mitch

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on, let me take a moment to thank our

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sponsors at Covenant Press. They are a

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faith based christian apparel and

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and accessories that allow us to wear the

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message of the love of Jesus Christ. Go

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out to www.covenantpress.com again, that's

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www.covenantpress.com shop until you drop.

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Don't click off of those pop ups too

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quickly because they do contain valuable

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discount codes. When applied at checkout,

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you can receive some great savings on your

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purchase with Covenant Press. Hey Mitch,

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how are you? How are you? Welcome to the

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toolbox. Well, I'm glad I don't know what

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wrench I'm going to use, but I'll find

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one. Laquita, thank you for having me.

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Awesome. Awesome. Listen, I know you have

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some great tools. When, when I was trying

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to figure out what to name this, my son's

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07 football coach. He knows our family

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pretty good and he said, you modelies

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always have a tool in your toolbox. You

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guys always have something. And I was

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thinking to myself, you know what? That's

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right. We have tools in the toolbox. But

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sometimes we need to know the right tool

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to use for the right job to make that job

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more efficient. And I couldn't think of a

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better analogy really to explain what you

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do in your lane of creating celebrities

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that are on international stages. So for

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those that might not know you, please take

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a moment, Mitch, and introduce to us not

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only who you are, but what it is that you

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do well. Name is Mitch Carson. I have a

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deep background in media. I was on live

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television pitching products on home

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shopping network between 96 and 98. I have

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spoken on stages in 63 countries, have

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been featured on television and all the

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major networks worldwide that you would

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know of. Some of you not heard of if this

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is limited to America, but I had my own

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show on CNN Philippines. I've been on CNBC

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Arabia. I was just recently covered on

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Channel News Asia, news eight in

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Singapore. And I just came back to the US.

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But I have my own show that broadcasts

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here called amazing authorities on NBC. It

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airs on AB NBC here in Las Vegas. So it's

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only in the Las Vegas market throughout

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Nevada. And I also get clients covered on

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the network television shows here in Las

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Vegas, guaranteed, within two days. Up to

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four networks, up to four live tv. Wow.

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Yeah. Wow. Wow. That's what I do. Wow.

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Wow, wow, wow. That is, that, that's so

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amazing. Absolutely amazing. Listen, I

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know you guys were probably like, Mitch,

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you do a lot international. Yep. I just

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got back from three week tour in Asia. In

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Asia. So you, you're, you are not only

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doing what you love to do from a us

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perspective, but you're able to help your.

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Not only you, but your clients get to a

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true international stage to be.

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Absolutely, oh. Multiple times. So we were

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having some really good conversations and

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about, you know what, the power of pr, the

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power of media. Why is it so important for

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people that are in that lane of coaching,

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speaking authors? Why is it so important

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for those individuals to have good media?

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Why is that, like the lifeblood of what we

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do? Okay, I'll use a couple metaphors.

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What's your favorite car? You know, most

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people are going to come up with, oh,

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Mercedes or BMW, but a fancy car, a nice

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semi luxurious car like that, you know,

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Bentley or what have you, gets up great

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dressing on the outside. Without fuel,

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it's not going anywhere. No, it's not

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going anywhere. PR publicity is the fuel

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that's going to make that prized car move

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forward. It's everything. Yes. If you

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don't have fuel, there's no fire. Right.

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There's no oxygen. It's the oxygen that is

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necessary to live and breathe in business.

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The person that has the attention. You

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know, there is an old expression, Laquita,

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any publicity is good publicity. Now, it

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may or may not be true, we could talk

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about the current political environment,

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and I don't want to go down that rabbit

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hole, because that can create issues. But

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let's just say they're both vying for

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attention right now. Good press, bad

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press. It's all about spinning. But you

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can not have a conversation today without

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mentioning Kamala Harris or Donald Trump.

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They're in history and the Olympics right

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now. We're during the throw of December

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Olympics. Yes, there now it, if we were to

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not have television, it wouldn't be

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covered. There wouldn't be any interest or

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be no emotion, no fuel to their political

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game. If we go back to the years of the

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early presidency, Theodore Rouse Roosevelt

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and all of those presidents, early on,

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George Washington was on horseback, for

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Christ's sake. And then. And then it

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evolved that they were the back of trains

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in the caboose. They were in the back of

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the caboose talking to a crowd without a

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megaphone. Yes. They're just talking there

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with their long mustaches and beards,

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those presidential candidates, you know,

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and they're in their pocket watches,

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sitting right here pontificating. And it's

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a live audience of people that are

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gathered around listening to them. And

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they're in the. They're in the caboose

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going train station to train station

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today. It's a caboose, but it's simpler.

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It's digital. You can go in and get a lot

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more attention faster. Everything is

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faster today. Publicity is amazing. I'll

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give you an example. Personal to me right

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after 911, and I know you come from a

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military family, there was the 911 event.

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I was like any other red blooded American,

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upset, wanted to enroll, you know, wanted

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to enlist in the Marine Corps because I

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wanted to go and blah, blah, blah with

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those terrorists. You could fill in the

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expletives. So I'll leave them out. This

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is a clean podcast, okay. But I had those

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feelings like anybody else did. But at the

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time, I was way too old. I would have too

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many injuries. There's no way they would

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have taken me into account. So what was

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the next thing I could do to help the

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American Red Cross and the victims? I

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felt. I felt compelled to give to these

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people that had been victimized, the

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families of the victims and the

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firefighters. Yeah, yeah. All those people

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that represent us in blue in New York

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during that time of which. Right. You

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know, we could get emotional about. It was

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just sadeena. It's a sad event. Whether

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the CIA was behind it or not. That's

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another discussion with the sorrow that it

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caused. It's doesn't matter who

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orchestrated the event, the result is the

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same. And that was devastation to the

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american citizens and to the families of

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the first responders and the employees,

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government contractors and all of them and

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civilians who are still exposed,

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experiencing loss from their lost loved

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ones. PTSD. Yes, absolutely. That's a real

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thing. So, absolutely, I thought, how am I

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going to give back? Some way I can donate

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money? Certainly that's possible. I could

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write a check. That's what we did back in

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2001. You wrote checks. There was no

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zelle. So I thought, okay, I'm walking up

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the stairs in my building. I own an ad

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agency in Los Angeles. That's where I

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lived most of my life. And on the bottom

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floor, as I'm walking up to my office

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above the main floor, which, the showroom,

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everything, I noticed a toilet paper roll

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with the IR's 1040 form on it. And I

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thought, you know what? Osama bin Laden's

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face needs to be on a. I need to place his

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face on a toilet roll so we can wipe out

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terrorism and put his face exactly where

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it belongs, in my butt. So I created the

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toilet paper with Osama bin Laden's face

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on it. That's on 912. Yeah. The next day,

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I found a printer that could print these.

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So I printed I don't know how many cases,

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thousands and thousands of cases of this.

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Wow. I hired a PR agent, and then there

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were many copycats that came after me. But

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I was first, and I hired a PR agent for

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$10,000 a month. She only took me for

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three months. She was honest. She said,

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this will die out after three months, if

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it even lasts that long. So I started

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selling these toilet paper rolls to

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military exes around the US. Overseas,

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they would stock it. I also had t shirts.

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It lasted more than three months. Well,

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but I'm saying it was like a sky. I mean,

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a rocket ship that took off. The phones

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were ringing off the hooks. I fax

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broadcast. That's the technology back

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then. I fax broadcasted all these military

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PBX was an order form because I had t

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shirts with Osama bin Laden being chased

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by the devil with a pitchfork. I had, you

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know, I sold targets with his face on it,

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golf balls with his face on it, with a red

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x. I did all of this with Osama. He was

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the man of the hour and the villain of the

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hour, and I capitalized on it. And you

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capitalized. Well, the profits went to the

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American Red Cross. That was the way I was

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able to make it. And I knew enough that in

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order for me to get out there, I needed to

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hire a professional. So 23 years ago is

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when I launched my first foray into a PR

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specialist. Now, the lady was great. She,

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shortly after that, retired. The woman was

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already about 70. She was done, and she

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retired. So I couldn't hire again for

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other campaigns because I saw the

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incredible effectiveness. Now fast forward

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the result. Immediately. I got interviewed

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by Fox in LA. LA came out. They came out

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with a crew and filmed me at one location,

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a retailer that carried the toilet paper

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in my showroom. And I also was covered on

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CNN, Reuters, television. They came out to

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record me. Then I was on radio stations

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all over the world, and I got, I was on a

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Sydney radio station, and the reporter

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asked, is youre capitalizing on the losses

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of others by selling your items? This was

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a very adversarial conversation. Yeah.

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From, from one of the radio shows because

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you're an american imperialist. Oh, wow.

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She called me that. I mean, Australia.

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Well, reporters can be nasty. We see that

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all the time. It's funny that you said

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that because I, I have a podcast that I've

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done not too long ago with the Canadian.

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Yeah. And he wowed me. Did he get nasty

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with you, too? No, he. So his just, his

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opinions were really strong. He didn't get

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nasty with me. I didn't agree with him.

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Okay. I was just nasty. Yes. Like, how are

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you this invested in what's going on here?

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Yeah. I mean, it's almost like the hot

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button of politics when you. Who you're

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voting for. And I don't want to discuss

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that because I only inflame some of the

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listeners and viewers. And if I mentioned

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that to one person, I said, well, I'm not

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voting for this person. And he went crazy.

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I started calling me names. Started

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calling me names. I mean, my gosh, if I

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were younger, it could have been a fist

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fight. But I just, I just said, okay,

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you're right. And I walked away. Didn't

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get into it. So you got to be very

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careful. But this lady assaulted me

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verbally from Sydney, Australia, and she

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called me an imperialist. She had no idea,

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though. She didn't do any due diligence to

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research as to your proceeds were going to

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these very worthwhile causes that were in

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support of military families and first

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responder families. Well, she jumped, and

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she. That was her style, you know. You

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know, there are certain journalists in our

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country who love to prick at people.

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That's their way of garnering attention to

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get a reaction out of people. And

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sometimes you poke the bear and the

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response isn't great. You know, I go back

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to Mike Tyson being interviewed by, I

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don't know if it was Don Lemon or somebody

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else said, mike, you know, you're a

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convicted rapist. And Mike went off on

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him. He said, you're a piece of, you know.

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And I remember that was a classic piece of

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journalism. It's like, stay. You can stay

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in your lane. You don't need to poke the

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bear who want to piss off Mike Tyson for.

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I wouldn't know. I wouldn't. If I had a

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bazooka in my hand. That part. Yeah. You

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just leave them alone. Leave the guy

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alone. Leave him alone. He did his time

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whether he was guilty or not. Another

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discussion, but leave the guy alone. Yeah,

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leave him alone. And these journalists can

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be difficult, but you have to know how to

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handle them. And you can either engage

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with them. And I remember Socrates gave a

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little bit off topic, but it's a great

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takeaway. Socrates had a quote, if you

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argue with someone, you've acknowledged

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their worth. Come on. I like that. Yeah.

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And if you're not going to argue with a

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five year old, there's no. Not at all.

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They're not your equal. So if somebody

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who's a numskull wants to pick a fight

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with, you simply don't respond. That's the

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best response. No response. Because that

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is the response. Yeah. They're looking for

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you to feed into that so they can go

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deeper, give them no fuel. Right, right,

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right. No answer. So I use that. I learned

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a lesson from the 911 experience and what

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I'm saying, the sales died off after about

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six weeks. Okay. Yeah. There were no more

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phone calls coming in. The PBX has stopped

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reordering because the emotion, that's my

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takeaway. I want to share with people. The

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emotional buying is not permanent. There's

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a difference between a trend and a fad.

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This could have fallen into the category

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of a quick fad. Fad. Shorter trends can be

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much more extended. Right now we're in the

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trend of AI. This is true. Yeah. So that

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is a longer term capitalization of

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piggybacking on that. It's called news

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jacking. I jack the news. I piggybacked on

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the news of 911 in order to profit, in

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order to contribute. Why did I sell? Well,

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I made it very clear profits went to the

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victims of 911, of 911. So it made them

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paying the price without question. Without

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question. Because people want to support.

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Well, they, you know, because you can buy

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product a or product b, if one has, and

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it's the same price, or maybe even if it's

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slightly higher. And product a is

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supporting the American Cancer society and

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your mother just passed from breast

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cancer, who are you gonna buy from? I'm

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going to buy that times probably whatever

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I can afford. Exactly. You're gonna buy

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product a because it's supporting

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something that's emotionally attached to

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you personally. We always bring it back to

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a personal level when we buy. And proper

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pr can position us in a way that we become

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the obvious choice. That's the key. It's

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the obvious choice in the marketplace. If

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you have enough credibility, like what

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you're doing with, with your television

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on, Roku and all these other things,

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you've got the podcast doing all this.

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You're the obvious choice for me. Why I

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chose to invest in your podcast, because

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you had it all well laid out, Laquita, and

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thank you. Yeah, you did charge, but you

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were very clear and specific about what

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you offer, and I thought she could be a

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good collaborator also. And then we've

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discovered through our own discussion that

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we're there and that comes through. Yeah,

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your pr on the place that you posted was

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great. You filled it out. You ticked all

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the right boxes such that you got my

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attention. And PR is about getting the

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right attention. So, yes, with, with our,

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with our, with content creators,

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publisher, not, excuse me, content

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creators, authors, speakers, coaches that

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fall into that. Into that space. When you

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looked at the things that I had laid out,

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I've been in, I've been doing this for

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quite. For a little bit. Okay. What is it

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that, I guess two tips that you would give

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to that community, to this community to

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say, these are the things that you need to

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lay the good groundwork, a good

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foundation, so that then when they come to

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you for pr work, they've got those

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building blocks already there for you to

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work with. Okay. Superb. Question number

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one. It's about deleting. Okay? Because

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here's what happens if I package you up. I

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talked to Laquita. I'm going to use you an

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example. You say, Mitch, I want to get on

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tv in Las Vegas. I'm all in. I know the

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value. I want to get on tv. I'm going to

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look at all your social media because we

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have to drive it. They asked for all those

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links. Now why are they asking for all the

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social media? Because before I get

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confirmation that I can book you, after I

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try to put you in a nice Tiffany box

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that's all blue and white packaging,

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you're you're looking the bomb. They're

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going to do something that is important as

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a verb today. It's called they're going to

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google you. Yes. They are going to

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investigate Laquita Manley in depth.

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They're experts at journalism. Journalism.

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Journalists dig. Yes. They are looking to

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find reasons not to book you. That may

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sound contradictory, but they've got to

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find clean images because they don't want

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any backlash later. Okay. Their job is to

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find reasons not to book you. If you are

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representing a christian ministry, for

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example, I know that's something that's

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important to you. Yes. And they go and

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look on the, wouldn't be on your LinkedIn

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necessarily, but let's say they go look at

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your Facebook or your TikTok. If you had a

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tick tock. I don't know if you do or not.

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I do look. Okay. But if you are on tick

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tock and Facebook, drinking alcohol,

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drunk, slumped over, vomit is there, and

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if you're tick talking, showing all your

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body parts, let's say, in non respectful

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ways, first of all, your husband would be

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pissed off. Absolutely. Well, that would

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go over well. You're, if you're not, if

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you're not represented well on your

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TikTok, which is public information

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forever because people can screen capture

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that. Yes. You don't have all of that.

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Like I tell clients, delete all pictures

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of you being drunk. Delete all pictures.

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Unless you are a model and a swimsuit

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model. If you're in a bikini and you're

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bent over and they're taking pictures from

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behind and you're bent over thinking that

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that's cute and you're looking back

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because we're seeing your butt crack.

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Clean that off. Clean it off? Yeah, clean

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it off because I won't represent you and

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I'm not a square. I just know you have to

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be a square in order to get on major

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networks. Networks, yes. That's, that's

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real good. Especially in this age of, I

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think, misrepresentation of the word

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authenticity, because being your authentic

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self does not necessarily give to me, to

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me. To me, it is not an excuse to be, I'll

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use the word unseemly. Can I use that

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word? Unseemly? Yeah, let's say lacking

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self respect. How's that? Yes, that's real

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good. That, that's real good. Because no

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matter what my opinion is and what I'm

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doing, there's, my grandmother taught me

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that there's always a way to do anything.

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There's a right way. And then there's

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another way. Well, your grandmother's

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right. She generally is. She generally is.

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But, you know, one of the things I say,

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Laquita, to people is, before you post

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something, what would your grandmother.

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Have said, that's real good. That is real

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good? Will it. Will it pass the

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grandmother test or some of the things

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that I tell Yden, you know, young women,

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when I'm talking with young women, is

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especially young moms. I'm a mom, but my

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children are adults. Right. Is this

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something that I want that could

:

potentially come back and cause one of

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your children to be ridiculed because of

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something that you've said or done and put

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out into these Internet streets that will

:

never go away? Yeah. Even my generation

:

there. If you had done a spread in some of

:

these magazines, that may or may not, or

:

if you were a stripper in a past life, but

:

today, if you are a stripper, you're.

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You're doing nude modeling, or you've got

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an Onlyfans. Good luck finding a

:

respectable husband. Good luck, lady. You

:

may be making big money. You have fancy

:

emblems on your nails when you get your

:

pedicures and manicures and facials. Yeah.

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What happens when you are now 30 years

:

old, the clock is ticking, and you decide,

:

you know, I better marry up quick before

:

the Botox doesn't work anymore. There you

:

go. And then, you know, and the great

:

prospect is there that may be the guy that

:

you've been waiting for, the perfect man

:

that you could bring home to mom. Mm hmm.

:

And then he finds out you were on onlyfans

:

for two years with every Tom, Dick, Harry,

:

Bill, Sam, Steve. Get all the names of the

:

Alphabet in the. In the name game. How is

:

he going to do. How is he going to do

:

that? That he would have to be a type of

:

man that I've never experienced or the.

:

The gentleman that we know, my cousin, you

:

know, friends, family, loved ones that are

:

single men. That is not prospective wife

:

material. I could not agree with you more,

:

but we live in a time where we're told

:

that, oh, no, that's judgmental. I mean,

:

that person has a right to judge whether

:

or not they want to be with you based on

:

your past, present, and potentially future

:

actions. And that's what media outlets are

:

going to do as well, like your past,

:

present, and potentially future actions.

:

What I hear you saying is they're going to

:

look at that 100% to say no. And if they

:

are looking at that and they see that you

:

have positioned yourself on with your

:

digital footprint. Your digital footprint

:

has now positioned you to be exactly who

:

you say you are. So that means in the

:

future, your probability of still

:

remaining that person is solid. So maybe.

:

Let me give you a chance. Yes. Keep it

:

clean. I think we both agree on this. Run

:

it by. Whether your grandmother's alive or

:

not. You remember her. She baked cookies,

:

gave you warm milk. Run it by. Would

:

grandma have approved this? Would she have

:

given. Would she have given you the stink

:

eye and the switch? Or would she have

:

given you a lovely lance? Yeah. Or. Well,

:

you know. Yeah. Yeah. When I grew up,

:

there was, go, Mitchell, go get the

:

switch. That I grew up just like that,

:

Mitch. Yeah. You can't do that today.

:

Can't spank your children. But my

:

grandmother, she shook me. Oh, yeah. And

:

you're. You're getting the belt. That was.

:

Yeah, absolutely. So we have to make sure

:

that our digital footprint is clean. Yes.

:

What is another thing that. That we need

:

to make sure that we have in place? Okay.

:

Digital footprint. Okay. Part of that

:

footprint, I'll get very tactical.

:

LinkedIn is critical. Yes. LinkedIn is

:

critical. Must have an all star profile.

:

Content needs to be somewhat regular. You

:

don't have to post every day, but that's

:

where people look. They look at your

:

Facebook, your personal and your business

:

page, if you have that, and your YouTube,

:

if your market is. You're the gaming

:

people. All right? You could be on tick

:

tock, but keep it clean. You know, just

:

use good discretion. Again, bringing in

:

grandma. And I think it matters. Social

:

media matters today matters. How many

:

podcast interviews have you done to prove

:

your expertise? That's. Yes. How many

:

radio shows have you been on in order to

:

prove your expertise? How many online

:

publications have someone written about

:

you? Have you been covered on to prove

:

your expertise? That's real. Yes. All of

:

that matters. Yes. All of that matters.

:

You're dressing these. Is your website

:

clean? Does it say 2022 at the bottom, or

:

is it up to date with 2024? Little hinges.

:

Swing big doors. I like that. Little

:

hinges. Yeah, little hinges. Swing big

:

doors. Take care of all the little hinges.

:

Make sure that they are greased and ready,

:

they don't creak, and they're tied down

:

and they're screwed down really good in

:

the door frame because that you want that

:

door to swing freely without any

:

squeaking. And if you've got nasty, nasty

:

stuff on anything, you're going to squeak

:

when that door opens. Right? You want to

:

avoid the squeak. Okay. And listen, guys,

:

ladies and gentlemen, the reason for the

:

question is this. I've been in the

:

coaching space for a long time. And what I

:

have found is a lot of people have the

:

financial ability to hire, but they

:

haven't done the groundwork. And when you

:

haven't done the groundwork, it doesn't

:

matter how super, fantastic and wonderful

:

your coach is, you put them at a

:

disadvantage with being able to help you

:

the way that they can to their fullest

:

capacity because you haven't done the

:

work. Unless you've hired a person as a

:

coach, that's going to be your

:

implementation coach to help you through

:

each one of these processes to make sure

:

you build up that good foundation. 100%.

:

Absolutely. So either way, you have to do

:

the work. We cannot do it for you. You

:

have to be willing to do the work even as

:

a doing implementation processes. Because

:

I believe, Mitchell, of some of these

:

things that we're talking about right now,

:

you do assist your client with helping to

:

put those pieces together 100%. Like I

:

helped them create the one sheet that's

:

for podcasting or other media experience.

:

It's the, it's their media balance sheet,

:

the media snapshot of what they've done,

:

what they offer. So look at it very

:

quickly. It's there. It used to be a big

:

media kit. Today it's a snapshot of maybe

:

links. For them to go and dig deeper of

:

all your media experiences. I think

:

that's, that's important. This is real

:

good. Like, and I really love that Mitch

:

is bringing up some of these points

:

because recently, just in July, I had an

:

in person event work, a conference called

:

the TV Media Tour. And that was the

:

purpose of the tv media tour. We had

:

subject matter experts that were teaching

:

workshops and the deliverables. What the

:

attendees received was a podcast interview

:

on my show that streams on the Roku, Apple

:

and Amazon. They received a professionally

:

written press release. They had a micro

:

photo shoot to where they got five poses,

:

you know, a couple of different headshots.

:

And so I call it three quarter from like

:

the waist up. What they need for their

:

media kit or for their one sheet? One

:

sheet, yeah. Yeah. And I, through all the

:

relationships and partnerships I have, we

:

were able to have a local media outlet

:

there and a local radio station as well as

:

an Internet radio station, so that they

:

could get the radio interview, the podcast

:

interview, and a magazine article written

:

for them as what they walked away with at

:

the end of that two day conference, had

:

numerous workshops, or at least eight

:

workshops, four workshops a day over the

:

two day period. And you really spoken to

:

all of those deliverables that what we

:

need. We even had a publisher on hand to

:

talk about the importance of publishing.

:

Yes. And why you need to write a book. And

:

I know that's something that you really

:

hone in on the importance of having a

:

book. Why is that so important? Because

:

many people graduate from college. I have

:

an advanced degree. I have an

:

undergraduate degree. Okay. That's common.

:

I am a much smaller group. I'm in as much

:

smaller, more established club or

:

fraternity of authors and authorship. It

:

also shifts the mind because my biggest

:

enemy exists between my right ear and my

:

left ear. And I believe I deserve to make

:

riches because I'm a multi book published

:

author. Yes. And when I wrote my first

:

book, my income went up 16 fold because I

:

felt I deserved. I believed I deserved. I

:

had done more than the other MBA that I

:

went to school with. And, you know, we had

:

this. The ceiling at that point in my life

:

was, oh, if I make six figures, that's

:

good, that's good. Peanuts compared to

:

what I then be allowed myself to earn.

:

Because I was a published author and as a

:

book author, and I've got a copy of it

:

right here. This was a self published book

:

that I wrote then. I was published by John

:

Wiley and Sons right here, called the

:

silent salesman. Once I did that and

:

became a published author, event producers

:

opened their doors to me. Yes. So those

:

were two big hinges that I greased up and

:

pushed open. They opened the door tenfold.

:

I was booked solid. And then with all of

:

my tv experience and the fact that I've

:

been. I'm a published author, I have never

:

had to market myself as a speaker.

:

Laquita, you're automatically a subject

:

matter expert in a lot of areas. Yeah. And

:

I would speak at a conference. Now, I will

:

say, I am a very skilled professional

:

speaker. I've been at this a long time.

:

I've honed my craft. I've put in the

:

necessary work to be effective on stage,

:

and I teach others how to work a room, how

:

to sell from the stage. And as a result of

:

me being on these stages, event producers

:

are sitting in the audience, they've

:

invited me to speak on their stage. And

:

then it snowballed. And it's continued to

:

snowball. To snowball. Yeah. And now it's

:

a virtual. These are virtual stages in

:

many cases, but it opens up. As much as I

:

have wanted, I've been booked. Wow. I

:

haven't had to submit my media kit like a

:

lot of other people, and it's necessary

:

now, if I'm to be asked by Joe Blow, the.

:

The producer of XYZ event. Hey, send me

:

your media kit. I can send it to them, you

:

know, because I've checked all the boxes,

:

I've got all the media, I've got books.

:

I'm already the expert that they need in

:

order to market to get butts and seats.

:

Because to fill events, you need credible

:

speakers that draw people in based on

:

their individual credibility and interest

:

level. Yes, absolutely. So you, like, you

:

produced this media event. What did you

:

charge for that? About five grand to come

:

in. So, no, it was my first event. And I

:

must admit the idea was great. The

:

overwhelm was greater. We priced our top

:

pack, our, we put one package and it was

:

$454,500 or $4,400, $450. You are ten

:

times off the market there. So I did learn

:

that in the planning as I went. Oh, my

:

gosh. As I went through. Yes. So I've done

:

events like this all over the world, and

:

I'm saying this from experience, but

:

people would speak at my speak in Dubai

:

event, they paid $12,000 and all those

:

deliverables to speak on the stage, get a

:

recording of their speech, to get branding

:

photography, three, four poses. And then

:

the upsell was more poses to then get

:

interviewed on a radio show, to be

:

interviewed by CNBC Arabia. All of these

:

were promised deliverables. $12,000. Wow.

:

So I did learn that after the fact, as we

:

were putting it, as I was putting it

:

together, as the ideas were coming and

:

putting it together, it's like, wow, this

:

is amazing. But you did the first one. I

:

did the first one. Now with the second

:

one, be priced at that. Absolutely not.

:

No, we will not. Not now that you met

:

Mitch. I'm gonna, I'm gonna push you. No.

:

Yes. Absolutely no. Way too cheap. And it

:

was. And I did not charge the speakers.

:

Yes. I learned a lesson. So here's the

:

thing for me, and what I like to encourage

:

the toolbox listeners is there's no

:

failure in trying. I've tried it. I

:

learned it. I learned what I needed to

:

know. And in that if we would call them

:

mistakes, those were just learning

:

opportunities. So now I'm right. And so

:

now I'm already planning the second tv

:

media tour. I started actually planning

:

the second one while, like, more than

:

three quarters of the way through planning

:

the first one. Awesome. About halfway

:

through, I realized I had done this all

:

wrong, but I had to finish it. So about

:

three quarters of the way, I started

:

planning for tv media tour number two. And

:

it's definitely different than tv media

:

tour. It's better it's better. I love the

:

podcast idea. Obviously it feeds in your

:

core competency. I love the photography.

:

Nobody has enough. You have a, you know,

:

person with a mustache there and an

:

earring that takes the photos. You, the

:

local media is there, and if they speak on

:

the stage and you give them a recorded,

:

you know, from a couple. From a two camera

:

shoot. Yeah, golden. And I mean, that's

:

exactly what happened. From a two camera

:

angle. Yeah, you were just, pricing was

:

too cheap, but it's not. You didn't make a

:

mistake. You learned from it. You said,

:

yeah, I learned everything. I learned from

:

that. And now tv media tour is going to be

:

fabulous in 2025. But in the. And the

:

point of me doing tv media tour is with

:

building the podcast and growing the

:

podcast and building and growing my new

:

network purpose place network. Where we're

:

bringing on other tv show host is this.

:

These are the deliverables that I know

:

that they need in order to be successful

:

at what they're doing. Because at the end

:

of the day, everybody wants to monetize,

:

as you should. But if we have not laid the

:

groundwork in doing these things to get

:

the media to get your one sheet done or

:

the media kit, you know, whichever one you

:

want to call it, then how can we monetize?

:

Because if I haven't done those things

:

that mean I'm not visible, I have no brand

:

recognition other than those who I really

:

know, who really know me and really trust.

:

But those are not your ideal clients. Your

:

ideal clients are probably going to come

:

not in your immediate circle, and that's

:

where your monetization is going to start.

:

And so we have to position ourselves for

:

that. And so that's where that idea came

:

from. I wanted to be able to show my

:

followers, as well as those that are

:

partnering with the network. This is what

:

we need from you guys. This is why we need

:

it. And to be able to have you here today

:

as a professional in this space is

:

phenomenal because I think we undervalue

:

it because we hear it so much. There's a

:

lot of white noise in social media about

:

all of these things, but the necessity of

:

it, I think people truly underestimated

:

the power of having these things done to

:

get in media, because we'll get, like you

:

noticed, my platform was a pay to play.

:

You understand this, the potential and

:

then value of it. So you did it

:

immediately, right? And so let's speak to

:

that, if you will, for a moment, because

:

you're getting people booked on these

:

stages and platforms, but how often do

:

they have to pay, whether it's paying the

:

platform directly or even paying the money

:

to get there? Well, they. But I. Here's

:

the challenge. As an event producer, I'm

:

not putting you on my stage unless you're

:

packaged correctly, because the hardest

:

job for any event producer is putting

:

butts and seats. That's expensive. That's

:

expensive. It's very expensive. And you

:

have to justify you first. You got to

:

bring people in. So let's say it costs

:

$400 if you run a ads on Facebook, $400 to

:

get a customer. So they're sitting in your

:

platform and they've, they've spent a come

:

to your event, you're 300. Negative 300 in

:

the hole right away. Customer. Yeah.

:

Without. And of course, the venue cost.

:

And if you're including any food. So let's

:

just say you're out $400. Mm hmm. For that

:

person to be sitting in your seat, taking

:

your goodie bag and taking your water and

:

sitting there, you now have an uphill

:

battle. Yes. You've got to sell them to

:

recover that 400. And optimally, you've

:

got to shoot for more than that so you can

:

make money. You're not in this for

:

charity. No. So sponsors come in as part

:

of the offset. When I've run events, you

:

got to have somebody and you got to give

:

the sponsor stage time, and they're

:

selling against you. So that's a model of.

:

Okay, they might be taking cash out of the

:

potential money that you're going to whack

:

their card for. Right. They might have a

:

$10,000 limit. And if the sponsor comes in

:

and their product or service competes with

:

you, you got to be careful of that. If

:

they're selling a $3,000 product, that

:

means the gap is only 7000 for you to sell

:

a high end product. If they're even

:

willing to give you that seven grand, some

:

people are going to say yes, some will say

:

no. You got to look at all those, those

:

elements. I mean, I I've been involved in,

:

in these events where I've certainly

:

offset the costs by gate charges and

:

bringing in sponsors. Bring photographer

:

that is there. They've got to come for

:

free. Yep. And they'll do the first three.

:

It's their job to upsell. And maybe you do

:

a rev split on the upsell. Yeah. You see,

:

that's how you help offset some of your

:

costs of putting butts in seats. And the

:

same with the radio show. You know, maybe

:

they'll get some advertisers. I mean,

:

there are ways of doing this. It's not

:

you. They're not privileged to come. Their

:

privilege is working with you with the hat

:

around. You know, you're not paying for a

:

photographer. You're giving them a

:

platform to sell services. They are not a

:

cost. They are not a cost. They're

:

investing. You're giving them a platform.

:

I mean, I know I negotiated, for example.

:

I made a big mistake. I had a partner in

:

my speaking Dubai event, and I ran seven

:

of those in Dubai. My partner agreed

:

without my approval because he, you know,

:

we didn't get involved in all that. I

:

thought he was a good businessman, but he

:

was crazy. He brought a videographer that

:

would create sizzle reels for people after

:

they spoke at my event for $3,000. It was

:

an upsell. Oh. He didn't negotiate for us

:

to get any part of that. Oh, wow. So he

:

got to scrape. He came over on his own

:

nickel. He got to scrape our clients for

:

three grand, and we got no money out of

:

that. Something's wrong with that picture.

:

Wow. Yes. Yes. Something's very wrong. And

:

he did that. And, I mean, that was a real

:

point of contention, because I had 38

:

people, everybody opted 38 times. $3,000.

:

That's a big number, and I didn't get a

:

penny of that. That's. Sorry, buster.

:

Yeah. Yes, yes. Sorry. You know, and, you

:

know, he's. He's. He really took advantage

:

of the situation. He should have charged

:

him. Yes, he should. You know, these are

:

sponsors to. But he didn't. My former

:

partner didn't see it that way. Now, the

:

clients got quality reels. I will say that

:

they were satisfied. He was a great

:

product. But there was no money for me, no

:

money for us. And we assembled all these

:

people, prime people, and they all came

:

through my contacts. And these are. And

:

there's a cost. There's a value in getting

:

customers. Right. You know, so it really

:

you. So you're probably. Did you draw from

:

all the people that were on your Laquita's

:

toolbox show? Yep. I drew from. I drew

:

from my LinkedIn followers, my podcast for

:

Laquita schoolbox followers, and from

:

ministry, to be fair, and from ministry,

:

because a lot of small, smaller

:

ministries, they need an easy gateway into

:

digital media in order to. Not just to

:

help to build their brand, like a lot of

:

ministries. That terminology scares them.

:

But a ministry is a business in order. And

:

the quite honest truth of it is the lie

:

that has been perpetrated, that. I have no

:

idea where it came from, that churches

:

steal from people, bad people steal from

:

people. Let's get that clear. Bad people

:

steal from people. But the vast majority

:

of people who are in ministry is not in it

:

for the money because it's not there.

:

People don't tithe. People don't give in

:

an average ministry, no matter the size,

:

5% or less, actually give tithe an

:

offering on a very regular basis. Oh, I

:

didn't know that. Okay. I saw Joel Osteen

:

in Houston. I wanted to see him because

:

he's got an $80 million ministry. Mm hmm.

:

I saw his merchandising operation was a

:

6000 square foot church. Oh my gosh.

:

That's the money. Oh my gosh. I was

:

smelling money. It went in my nose. It was

:

so stuck. And he is a master marketer.

:

Yes. Whether you like his message or not,

:

he is. Oh, he's a master. Or the people

:

that, I mean, he's the puppet. Yeah. His

:

staff that he's got, they are masterful.

:

Yes, master. You can have an argument

:

until the end of time on the validity of

:

giving a tithe. You can have an argument

:

until the end of time on the validity of

:

people giving in an offering. If they

:

don't want to do it, they're not going to

:

do it. No, I don't we, I don't even bother

:

battling scriptures with people about

:

that. If you don't want to do it, just

:

don't do it. But here's the thing. You

:

don't walk into any church and you go in

:

there and it's cold. If it's wintertime,

:

people come in the door and they expect

:

the heat to work in the winter. They come

:

in the door and they expect the AC to work

:

in the summer. And they want all of these

:

events for their children. You want events

:

for the singles, you want events for the

:

married people like as well as they

:

should. Church is supposed to be a

:

community builder, a people builder,

:

healer. But if we don't give, where is

:

that money coming from? I won't give you a

:

tithe or an offering, but if I like your

:

message, I'll buy your book, I will buy

:

your series wherever that series is, or

:

workshop or whatever workshop or what have

:

you like, I'll do that. But I'm not giving

:

you a top because I'm not paying for the

:

pastor's car. When actuality, a lot of

:

pastors have two or three jobs because

:

they have to pay the bills of the church.

:

So a lot of smaller ministries getting

:

into the digital space so that their

:

viewership impressions can increase. So

:

that if the pastors of these ministries do

:

have events that they're putting on and

:

they're ticketed events. You'll have

:

people that come, whether they're members

:

or not. If the pastor is, in your case,

:

have written books, right? If they've

:

written books, then we can sell the books.

:

You know those things. But if people only

:

in your local community know that you

:

existed or you're just streaming it to

:

Facebook or to YouTube, but you don't

:

understand how to make that, how that SEO

:

works to get a wider viewership, then it's

:

harder. And that's where we partner with

:

them to get these assets done and to get

:

them on a bigger stage, because you may

:

not be able to pay for to be on tvN or the

:

word network, but maybe your budget will

:

fit being on, on my network or other

:

networks like mine, where you're still on

:

TV, you're still on these stages, and

:

those opportunities open up even more.

:

Absolutely. Yeah. So this is, the media

:

space is for everybody. And I love that

:

you can guarantee that tv within Vegas

:

because they're radio. Show and

:

international syndicated radio show also

:

that is here. And national newspapers.

:

That's a big thing. Yeah, that, that is a

:

big thing. And what, and then I know that

:

you're teaching your clients, okay, now

:

that, you know, you're doing these things,

:

now, what do I need to do with them? Now

:

that I have these collaterals, I have the

:

article in the newspaper. I have the

:

interviews. I, you know, I've been on the

:

shows. Now, how do I make that work for

:

me? Well, let's just say you're a local

:

dentist, Laquita. Okay. There's a story.

:

They went to the same dental school you're

:

in. What city? In Texas? Killing. Okay, I

:

don't know where that is exactly. All

:

right, let's say Texas, about 45 minutes

:

from Austin. Okay, so they go to the same

:

dental school in Austin. You have Bob and

:

Bill. Bob and Bill are best friends. They

:

live next door to each other. Bob,

:

however, has got a keen eye for marketing.

:

Bob writes for the local newspaper in the

:

Austin market. He is also a guest when any

:

time the health month comes up on the

:

editorial calendar, he's brought in with

:

Bob the chiropractor who talks about

:

spines. Bob the dentist talks about health

:

oral care. And Bill is sitting at home

:

watching Netflix and eating bon bons. Who

:

do you think charges more money for drill

:

and fill dentistry, Bob or Bill? Bob does.

:

Why? He's put in the extra effort. He's

:

got a nicer car than bill. They're still

:

best friends on the weekends and they golf

:

together. Bob is the one that gets the red

:

carpet treatment at the country club

:

because he's the one that's on tv. He's

:

the one that's been on the radio. He's the

:

one that writes for the local newspaper.

:

And Maybelle, who's there is the wife of,

:

you know, of Humphrey. Humphrey says, bob,

:

I read your article in the newspaper and

:

Bill gets no attention. Bob, I'll be in to

:

get my teeth cleaned and get my wisdom

:

teeth pulled for my grandson next week.

:

Yeah. And they don't care about the price

:

because their Bob is in the newspaper.

:

They're not going to haggle over the cost

:

of an extraction. It's Bob. He's a

:

celebrity dentist. Bob is my friend. He's

:

rights for the newspaper. I get to read

:

about Bob. They get to brag about Bob, and

:

they make more money. Oh, and Bob's

:

written a book. Bob's been on Laquita's tv

:

show. Bob is all over the nation. He's a

:

local expert, but he has been on Mitch's

:

tv show. Oh, my God, Bill, what happened?

:

I guess I missed out. I got to work to 65.

:

Bob retired at 50. I wonder what happened.

:

One embraced media, one did nothing. Both

:

equally talented, went to the same school,

:

best friends to this day. But Bob couldn't

:

open up and invest because media is an

:

investment, not a cost. It's an

:

investment. An investment in yourself and

:

in the future of your business. Why do we

:

go to college? It's an investment for our

:

future. Yes. It trains us to think and

:

good social, but the original intent is

:

it's an investment in your future. You can

:

take a job as a plumber today, make good

:

money, an hourly basis, probably make more

:

money than the fresh college graduate. But

:

the first college graduate will make more

:

money in ten years then Steve the plumber.

:

It does because he invested early on and

:

it's paying off longer term. A plumber has

:

a ceiling in terms of what he can charge

:

per hour. Mm hmm. And whereas, and that's,

:

that's great. It's good living. I'm not

:

knocking plumbers, but it's, is it the

:

easy way or do you invest now and then you

:

profit later? Yeah, either or so. If you

:

have the, as the plumber, if you're. I see

:

it like the two scenarios. Am I the

:

plumber that wants to be the plumber, or

:

am I the plumber that's going to start a

:

franchise like Bing that still requires a

:

totally different level of thinking? Yes.

:

I'm the plumber that want. I love what I

:

do, and I'm going to build a team, and

:

we're going to have a franchise. And I see

:

my plumbing business in three states in

:

ten years. Like, yes, that's. That's the

:

difference. And you've also got to be

:

packaged up because you have. You have.

:

Paul the plumber and all of his plumbers

:

that work for him don't show their butt

:

cracks when they're hanging underneath the

:

sink. Okay. They pulled their pants up,

:

and they tied it off with the belt. And

:

they smell good. They don't come in

:

stinking. They don't smell like they're in

:

uniform because they're in uniform. A

:

clean uniform. Yes. They're in logo

:

because he's. He's seen the necessity of

:

packaging himself well, packaging his

:

business well. Just like the dentist.

:

Exactly. I. We have to put that. That

:

investment in in order to get the results

:

that we want. All this. Listen, I know I

:

have gone over my time with you, and I do

:

apologize sometimes. Oh, no problem. We

:

was good. We had a good time. We had a

:

good conversation. I would love to have

:

you back again on my live stream so that

:

we can have this conversation and get some

:

feedback from the audience. Okay. On, you

:

know, just what they're thinking. Get some

:

questions going and all these. All these

:

great things, because pr and making the

:

appearances is absolutely vital to the

:

small business owner. And I love the fact

:

that you use the dentist as an example,

:

because sometimes I found, even when I was

:

doing the tv media tour, a lot of people

:

who just happened by in the event center

:

would say, oh, I heard about this, but I'm

:

not a podcaster. I, you know, I have a

:

cleaning business. Well, you need to be

:

here. You know, I have this business. No,

:

you need to be here because it's

:

positioning. Have you positioned yourself

:

and your business in such a way that

:

clients come to you instead of you having

:

to always go out and get the clients? And

:

that's really, like, my biggest takeaway

:

from our conversation today. It's

:

positioning, 100%. Your investment into,

:

um. You getting the right positioning?

:

Yeah, it's an investment today. It's an

:

investment today. Will it roi? Yes, it

:

will. Not immediately, necessarily.

:

Sometimes, yes, but it's a process, and

:

you've got to pay your dues. You got to go

:

to college in order to get into the MBA.

:

In most cases, unless you're a unique

:

person like LeBron James or Kobe Bryant,

:

they jumped the ship. Michael Jordan went

:

to college. Most go that route. You gotta

:

invest. You gotta invest. I will even say

:

this, Mitch, with the work that you're

:

doing, I would say for someone, even what

:

I tell people when we're on our client

:

discovery calls for the podcast. Well, how

:

do you define Roi? If we only define ROi

:

in dollars and cents, then, as my husband

:

said, scared money doesn't make money. But

:

if I have different definitions of ROI. If

:

before, nobody in Vegas knew who I was,

:

but now they do because I've been on the

:

show in Vegas before, no one knew who I

:

was. Within the markets where your radio

:

shows reach, then my immediate ROI was. I

:

became visible to another audience

:

immediately. Immediately, immediately. My

:

second ROI on that is, Mitch is now going

:

to teach me how to use those appearances

:

in those markets and bring it into the

:

market where I am so that I look

:

wonderful, that I got to go to Vegas and

:

do an interview. You guys don't even

:

appreciate who I am. But I went to Vegas.

:

They wanted me, like, you know, like, how

:

we position it. Well, exactly. And, you

:

know, there. I spoke to somebody recently

:

who guested on the podcast of

:

entrepreneurs on Fire, John Lee Dumas.

:

He's apparently very big in the space.

:

He's got I don't know how many millions of

:

downloads. I mean, he's one of the bigger

:

ones. You have to pay $3,500 to be on his

:

show. To be on his show. To be on a show.

:

Now it's bragging rights. Yes. And the

:

first metric was there's a new author

:

wanted to talk about his book. He sold six

:

books after doing the interview. Now, that

:

might. I don't know what the average is,

:

how many you sell with the podcast guest,

:

you know, experience or show, maybe, but

:

they're new people, and you don't know how

:

many books will be sold later when people

:

watch it later, that's an asset that

:

exists forever. It's evergreen. Yeah. And

:

yeah, because only six books at $20, $120

:

return on a $3,500 investment. But he was

:

on John Lee Dumas's, and that might enable

:

him to get on more big stages and all

:

this. And you said it very well. Is the

:

RoI immediate money, or is it also self

:

esteem? That part, that confidence

:

builder? It's on. On John Lee Dumont, his

:

podcast entrepreneur on fire. Do you know

:

how many times I would repurpose that? Oh,

:

yes. Got it. You get the game. You know,

:

Laquita. It's all in the back end. Yes.

:

It's all in the back end. Absolutely.

:

After the fact. Mm hmm. It's what you do

:

after the fact. How do you leverage that?

:

It's the l word. It's leverage. Leverage.

:

It's the l word. Love. Leverage. It's the

:

l. It's love. Leverage. Leverage. Love.

:

They work in tandem. The. That's what.

:

Yeah, so I. It's. Yeah, I mean, you get

:

it. Some people will just come get their

:

tv coverage and go home and go back to

:

Netflix and scrawl up into a ball. I did

:

it. It was great. I had the feeling. Where

:

are the customers? Where the. Buddy, you.

:

I gave you the winning hand. You've got to

:

walk to the cashier, take your chips and

:

cash them in. Right? You've got the chips

:

in your hand. That's all the media

:

coverage. You went through Laquita's

:

program, you went through Mitch's program.

:

You've got the chips, you've got to walk

:

it over to the cage and get the cash. Yes.

:

And what does that entail? Syndication of

:

content. Repurposing content. Yes. Using

:

it to then vie for speaking gigs, to open

:

doors for you where they'll pay you well.

:

But we're not going to do it for you. I've

:

shown you how to fish. Go fish, buster.

:

Yes. Go fish. Absolutely. I could not. I

:

could not have said that better. We

:

brought you. I'm not feeding you. I'm not

:

making your jaws move for you. Yeah.

:

Giving you the fishing pole. I've given

:

you the tutorials. I've shown you how to

:

pick it out of the pond. Now you got to

:

throw it in a second time. That part. That

:

part that. That's the key. Bingo. We still

:

have to take ownership of doing the work.

:

Yeah. Now there's done with you. There's

:

some people that need more support. That's

:

why you have coaching. Yes. And we need to

:

be paid for that because it's our time and

:

we deserve compensation. The results

:

improve and increase when you have

:

coaching, that's done with you. And then,

:

of course, there are some people that

:

require done for you. That's premium.

:

Premium pricing. Yes, it is. Okay. You

:

want me to call your guests and try to

:

provide a show for you and do everything,

:

fill an event for you? Pay me, pay me, pay

:

me. It is big bucks. Yes, yes, it is. But

:

some people want that. They're lazy. They

:

do. I don't care about how to fish. I want

:

the food put in my mouth, and you got to

:

move my jaws for me and shove it down my

:

esophagus. Okay. And then, you know, I

:

want you to poop for me. To everything. I

:

just don't want to move. I don't want

:

people. Yeah, they are. There are. But I

:

would prefer to teach them how to fish and

:

support them. Let's do this. This is how

:

you reel it in. Slowly dip it down slowly

:

a little more, little by little, and then

:

you'll have a flood of fish. That part,

:

that part. And you will not be hungry. No.

:

Because you won't have to depend on anyone

:

else. After I've learned that skill set

:

and mastered that skill set, I can move

:

forward. Exactly. Absolutely. Wow. Wow.

:

Mitch, this has been amazing, but I can't

:

wait for you to come back and do a live

:

with us because this has just been good

:

synergy in this conversation and the

:

analogies and the information, the wisdom

:

that you've shared has been phenomenal.

:

And I definitely look forward to us not

:

only just, you know, having another

:

podcast interview, but I look forward to

:

us being doing more collaborative work in

:

the future. Yes. Yes. You have truly

:

blessed I, the Laquita toolbox audience

:

today. And. But before we go ahead and

:

wrap this up and bring this podcast to a

:

close, I have failed to ask you, how can

:

people get in touch with you, and what

:

events do you have coming up next that the

:

Laquitus toolbox audience can tap into?

:

Okay. Get interviewed, guaranteed.com

:

forward slash meet with Mitch is my

:

giveaway for your people if they desire to

:

get on network television in Las Vegas. If

:

you're serious about it, let's have a

:

chat. I do not charge for this call. It's

:

not a consult per se about your business.

:

It's a consult about your media. What can

:

you do next? If you qualify to get into

:

television here, I will let you know. And

:

if you have a uniqueness, how do we do

:

this? That's my gift. I'm sure it'll be in

:

the show notes. Get interviewed,

:

guaranteed.com forward slash meet with

:

Mitch. That's where they get in touch with

:

me. It's it for if you're serious. If you.

:

Just because I'm handsome and you want to

:

ask me out for a date. If you're in Las

:

Vegas, we can do that, but it's not, hey,

:

I'm 63, you know, I'm past being accused

:

of being handsome. Unless you've got poor

:

eyesight. We can go back in time. Okay.

:

But to talk about your media interviews.

:

Thank you for laughing. Oh, that's

:

hurtful, I guess, to some degree, because.

:

Oh, my goodness. Listen, y'all get with

:

Mitch. Oh, thank you. All right, the

:

dating thing. All right, 16th. Get with

:

Mitchell. Sorry to make you laugh. Oh,

:

this is good. Okay. So your contact

:

information definitely will be in the show

:

notes. And so, guys, check the show notes.

:

Make sure that you are getting this

:

podcast out to as many people as possible.

:

Hit those like share and subscribe

:

buttons, not only so you can receive the

:

latest episodes of Laquita's toolbox as

:

they come out, but I shared this episode.

:

Yeah, we went way over. But I think it was

:

good. It was fun. We just flowed. Didn't

:

we float? We flowed. Listen, guys, until

:

next time, I am your host, Laquita Manley.

:

You guys be great and enjoy the rest of

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LaQuita’s Toolbox
Easily implementable life “tools” that lead to lasting success in life and business

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LaQuita Monley