Episode 13
Building a Successful Business Blueprint
Are you ready to transform your side hustle into a thriving business?
In this eye-opening episode, I sit down with Martin Salama, a business strategist who's shaking up the coaching world with his innovative approach to entrepreneurial success.
Martin introduces his groundbreaking program that guarantees seven-figure results within two years. But here's the twist - he's not just another coach making empty promises. Martin puts his money where his mouth is with a unique risk-reversal strategy that aligns his success directly with yours.
Discover a New Approach to Business Growth
We dive deep into Martin's method, exploring:
- How to define your ideal client with laser-like precision
- The power of creating a blueprint for your business journey
- Strategies to validate your business idea without breaking the bank
- The importance of having a coach with "skin in the game"
Key Takeaways:
- Why specificity in targeting your audience is crucial for success
- How to transition from a side hustle to a full-fledged business
- The value of integrating faith into your business model (if desired)
- Why you can't truly grow alone in the entrepreneurial world
A Partnership for Success
Martin's approach isn't just about coaching - it's about partnership. His program offers:
- One-on-one coaching in a group setting
- Done-for-you tools like CRM systems and funnel pages
- A philanthropic workshop model that gives back
Whether you're a military spouse looking to build your own empire or an aspiring entrepreneur seeking guidance, this episode provides invaluable insights into creating a business that aligns with your values and goals.
Don't miss this opportunity to learn from a coach who's redefining what it means to have a vested interest in your success. Tune in now and take the first step towards building the business of your dreams!
Connect with Martin:
LindedIn: https://www.linkedin.com/in/martin-salama-cpc/
Facebook: https://www.facebook.com/martin.salama.7
Website: https://thewarriorslifecode.com/
Connect with La'Quita:
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Apple Podcast: LaQuita’s Toolbox on Apple Podcasts
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Transcript
Welcome back to another amazing episode of
Speaker:Laquita's Toolbox. I'm your host, Laquita
Speaker:Manley, and it is just another amazing day
Speaker:today and I'm super grateful and super
Speaker:excited to have in studio with me today.
Speaker:Martin and you guys are going to learn a
Speaker:lot more about Martin and what he does and
Speaker:how the tools that he's getting ready to
Speaker:unveil on the toolbox will definitely help
Speaker:you be to be able to grow personally and
Speaker:professionally. But before we bring Martin
Speaker:onto the stage, let me take a moment to
Speaker:thank our sponsors at Covenant Press.
Speaker:Covenant Press is a faith based christian
Speaker:apparel and accessory shop where we as
Speaker:believers are able to shop online for
Speaker:clothing and accessories that allow us to
Speaker:wear the message of the love of Jesus
Speaker:Christ. Go out to www. Dot covenant dash
Speaker:press.com. again, that's www. Dot Covenant
Speaker:dash press.com. shop until you drop. But
Speaker:don't click off of those pop ups too
Speaker:quickly because they contain codes. When
Speaker:applied at checkout, you can use them to
Speaker:receive discounts and savings through your
Speaker:purchases at Covenant Press. Hello,
Speaker:Martin. How are you? Welcome to the
Speaker:toolboxer. Laquita, so happy to see you
Speaker:again. Yeah, yeah. Thank you so much for
Speaker:having me. No problem, no problem. This
Speaker:has been a long time coming. It has been,
Speaker:it has been. But all good things come to
Speaker:those who wait, right? Amen. That's it.
Speaker:That's it. Thank you so much for your
Speaker:grace. And look, look, guys, y'all know
Speaker:the drill. Get something to write with and
Speaker:something to write on because you don't
Speaker:want to miss some of the tools and the
Speaker:strategies that Martin is going to share.
Speaker:And today's episode is going to be a
Speaker:little different. It's going to be more of
Speaker:Martin interviewing me instead of me
Speaker:interviewing Martin. But it's going to be
Speaker:fun. It's going to be fun. So y'all sit
Speaker:back and relax. And Martin, I'm going to
Speaker:hand. I'm going to do this in reverse. I'm
Speaker:going to hand the interview keys over to
Speaker:you and I'm ready. So cool. So cool. Well,
Speaker:I'm excited to be here with you, as I
Speaker:said, laquita. And yeah, I am going to
Speaker:basically be interviewing you. But this is
Speaker:so that which goes fits right in with the
Speaker:name of your podcast about your toolbox.
Speaker:What we're going to do is we're going to
Speaker:help Laquita you build your toolbox. And
Speaker:by doing so, we're going to show other
Speaker:people how they can build their toolbox as
Speaker:well. So you and I have spoken before,
Speaker:before we got onto this call talking about
Speaker:this program that I've put together, which
Speaker:helps entrepreneurs, specifically coaches,
Speaker:but all entrepreneurs, I can help them get
Speaker:this seven figure take. Seven figures
Speaker:within two years, guaranteed. And people
Speaker:are like, what do you mean, guaranteed?
Speaker:The way it works is I have this thing
Speaker:called a risk reversal strategy, and the
Speaker:strategy works out in a way so that I'm
Speaker:showing you how you can make money, and
Speaker:then as a result, it's a result based
Speaker:coaching program. You pay me a little bit
Speaker:in the beginning, but then it doesn't
Speaker:start happening until you start to make
Speaker:money. And when you start to make money,
Speaker:we then turn around and say, okay, great.
Speaker:How much you're making, great. Here's the
Speaker:next payment. Okay, great. When you make
Speaker:more, lot more, then you pay me some more.
Speaker:And the whole time I'm going through
Speaker:certain things to help you get there. It's
Speaker:a partnership. That's why I call it a risk
Speaker:reversal strategy. You know, Laquita, we
Speaker:talked about this. I've been in these
Speaker:programs, these coaching programs, where
Speaker:they go, oh, it's done for you. It's done
Speaker:with you. And what I found is really what
Speaker:they were we're done to you programs. I've
Speaker:been burned enough times to know when that
Speaker:was. And it's on me just as much as it's
Speaker:on them because I should have been better
Speaker:at watching what I was jumping into.
Speaker:Right, right. And that's fair. I mean, I
Speaker:think a lot of us, a large majority of us
Speaker:have done that where we have in our
Speaker:excitement and in our desire to grow into,
Speaker:you know, to push our brains or to set a
Speaker:good foundation and start. We go out and
Speaker:we look for the coaches, we look for the
Speaker:subject matter experts where we believe
Speaker:that we can get the knowledge and the
Speaker:wisdom that's needed. And whether it's a
Speaker:framework or step by step program,
Speaker:whatever it is, that if we make those
Speaker:investments into ourselves via these
Speaker:programs, they'll help us get to where we
Speaker:need to be. And I'm not saying that. Don't
Speaker:do that. What I am saying is be more
Speaker:mindful because there is no cookie cutter
Speaker:solution to anything. Right. And with your
Speaker:program, it's uniquely designed to fit the
Speaker:individual, the business, the brand. And
Speaker:that was the thing that I liked the most
Speaker:about it when you. In the conversations
Speaker:that we've had. Right. And now we're going
Speaker:to take it to the next level. Right,
Speaker:right. So, yeah, and that's a beautiful
Speaker:thing. You know, you talked about it and I
Speaker:am one of those victims of the shiny
Speaker:object syndrome. Oh, I got to have that.
Speaker:Oh, I got to have that. And I jump in
Speaker:without really thinking it through. So I'm
Speaker:glad you brought that up. It doesn't mean
Speaker:that those programs don't work. Many of
Speaker:them do work, but you got to go in with
Speaker:your eyes open. Yes. When I was developing
Speaker:this program, I said, I want to make it in
Speaker:a way so that there's a partnership
Speaker:involved here, so that we give you the
Speaker:opportunity to move quickly without having
Speaker:to feel like, wait a minute, what happens
Speaker:next? I already know what could happen
Speaker:next for you. And it's not one of these
Speaker:where you go on your own and come back and
Speaker:we'll tell us how you're doing. And if
Speaker:you're not doing great, you're on your
Speaker:own. No, no. I promise two things. When I
Speaker:people get into my programs, there's two
Speaker:guarantees. One, there will be chaos. So
Speaker:get ready. And chaos is usually a good
Speaker:thing at the end of the day because you
Speaker:learn from chaos. And number two, and this
Speaker:is really the important one, I don't give
Speaker:up on you. And if you don't give up on
Speaker:you, and even when you do get ready for me
Speaker:to be there saying, hello, let's get
Speaker:going. So let's jump into this. So one of
Speaker:the things, so what we're going to do here
Speaker:for the audience to see, and I'm going to
Speaker:share my screen in a minute, what I've
Speaker:done is I've created programs in AI, in
Speaker:chat GPT, which are proprietary programs,
Speaker:and each one of them. So it's not like
Speaker:someone could sign on to chat GPT and find
Speaker:them on their own. Okay? But each one of
Speaker:them helps to define the next step in a
Speaker:roadmap to help my clients get to the
Speaker:point where they're ready to go out there
Speaker:and test what they're doing, and we even
Speaker:show them how to test it in a way where
Speaker:they're not spending money. And if they
Speaker:are, they're spending very little, but
Speaker:most of the times it's without spending
Speaker:any money. So the first thing, what we're
Speaker:going to do is, one of the first step
Speaker:anybody's got to know is who is their
Speaker:right fit client? Or is, you know, the
Speaker:wording out there like people like to use
Speaker:is, what's your, who's your avatar? Yeah,
Speaker:right. That's the, that's, that, that's
Speaker:the buzzword people like. So I like right
Speaker:for client, and then for me, there's a
Speaker:difference between a right fit client and
Speaker:a right fit audience. The right fit
Speaker:audience is, let's say, just as an
Speaker:example, healthcare workers, health care
Speaker:professionals. Right. But to dial down
Speaker:who's your right fit client? Maybe it's a
Speaker:chiropractor. He's a healthcare
Speaker:professional. Yes, he is. But getting
Speaker:diaper into it, he's a chiropractor, makes
Speaker:him a right fit client. And you can even
Speaker:get even a little more specific. How about
Speaker:left handed chiropractors? Of course.
Speaker:We're just joking here. So with you, what
Speaker:I'd like to do is start by asking you some
Speaker:questions so I can put it into the. Into
Speaker:the AI and go there. So the first one is
Speaker:help me define your ideal client. All
Speaker:right. So my ideal client is a. She's a
Speaker:woman between the ages of 35 and 45. She.
Speaker:35 to 45. Yep. She is also a military
Speaker:spouse. Military or veteran spouse. Okay.
Speaker:See, this is what I love. When you get
Speaker:specific like that, it helps all along.
Speaker:Military or veteran spouse. Yep. And she
Speaker:has a current. I guess we call it side
Speaker:hustle. Or she's wanting to become an
Speaker:entrepreneur. To become an entrepreneur.
Speaker:And I'm curious, is it where they want the
Speaker:side hustle to become a business? Yes.
Speaker:Right. Because people think, you know, if
Speaker:you treat a side hustle as a side hustle,
Speaker:it's a hobby, and you'll never make a lot
Speaker:of money. Right, right. To become a bona
Speaker:fide business. Okay. Uh, what else can we
Speaker:put in there? Are they, you know, I know
Speaker:you. Faith is very big for you. Is it a
Speaker:faith base that you're looking for for the
Speaker:women? So, yes, being a Christian is a
Speaker:bonus. It's not a deal breaker, but it's
Speaker:definitely a bonus if the person is not a
Speaker:Christian. As long as they don't have a
Speaker:problem with my Christianity, I won't have
Speaker:a problem with them not being. Well, let's
Speaker:be all honest here. I have no problem with
Speaker:you being a Christian as long as you don't
Speaker:have any problem with me being jewish. We
Speaker:are fantastic. We both love the same God
Speaker:right. At the end of the day. Right,
Speaker:right. Fantastic. So, okay, fantastic. So
Speaker:I'm just going to put in bonus. Bonus. If
Speaker:they're christian, as faith based. Yes.
Speaker:Okay. Anything else we want to put in
Speaker:there? Is that what kind? What do they. Do
Speaker:they have a specific towards their
Speaker:business? Towards what type of business?
Speaker:Or do we want to just leave it at that and
Speaker:let. Let the see what we come up with. The
Speaker:more specific will probably be, um, two
Speaker:things. Um, and the. The primary one is
Speaker:she's. She's at a space where she's honing
Speaker:in on who she is. Like, okay, not all of
Speaker:the identity things. Like, I'm not talking
Speaker:about sexual identity or anything like
Speaker:that. Yeah, she's honing in on. Okay. I've
Speaker:lived this life so far, and I've been a
Speaker:wife, I've been a mom. You know, I've been
Speaker:these things. But now I want to know what
Speaker:makes me tick and why am I here and, you
Speaker:know, how does this relate to my business?
Speaker:Beyond being a wife and a mother? Yeah.
Speaker:Beyond being a wife and a mother. She's
Speaker:defining who she is as an individual.
Speaker:Mother defining who she is. She is as an
Speaker:individual. Okay. And what's the second
Speaker:thing? And the second thing is, you know,
Speaker:that person is getting clarity in that
Speaker:area. And so now they're looking at their
Speaker:entrepreneurial journey as soon as do.
Speaker:Okay, is that what is the thing that I've
Speaker:been called to do in this life that I'm
Speaker:leaving? Fantastic. What's their calling?
Speaker:Yes. Okay, fantastic. So let me read back
Speaker:what we have here, see if we left anything
Speaker:out. Help me define Laquita Manley's ideal
Speaker:client. Woman, 35 to 45, military or
Speaker:veteran spouse, has current high side
Speaker:hustle or wants to become an entrepreneur
Speaker:to become an bona fide business bonus if
Speaker:they're christian faith based. She's at a
Speaker:space honing on who she is. Who she is.
Speaker:It's a. I left out the s and she. So it
Speaker:says who he is. Beyond wife and mother.
Speaker:Defining who she is as an individual
Speaker:looking at entrepreneurial journey of
Speaker:what's their calling. Yes. All right.
Speaker:Anything we left out there? Nope. That's
Speaker:about it. All right, so let's share the
Speaker:screen. Okay, share screen. Now let me
Speaker:see. All right, cool. It got exactly what
Speaker:I was looking for. So can you see that
Speaker:screen? Yep. I have that great stage right
Speaker:there. Beautiful. So now I'm going to hit
Speaker:enter and let's see what it comes up with.
Speaker:Let's work together to define Laquita
Speaker:Manly's ideal profile. We'll start by
Speaker:understanding the key aspects such as
Speaker:demographics. Psychographics needs pain
Speaker:points of the ideal client. Right. So it
Speaker:already. We gave it some of the
Speaker:demographics already. Okay. 35 to 45,
Speaker:married to a military or veteran spouse,
Speaker:current side hustle or aspiring
Speaker:entrepreneur. Religion, christian faith
Speaker:based bonus, but not mandatory location.
Speaker:Likely to be in the US, especially in
Speaker:areas with significant military presence.
Speaker:Makes sense, right? Yep. Psychographics
Speaker:identity at a pivotal point in our life.
Speaker:Seeking to define herself beyond the walls
Speaker:of wife and mother aspirations. Eager to
Speaker:discover and pursue her calling. Driven by
Speaker:a sense of purpose, values strong faith
Speaker:and spirituality. Values integrity,
Speaker:service and personal growth. Interested in
Speaker:entrepreneurship, personal development and
Speaker:faith based community activities. How's
Speaker:everything so far? Sounds good. All right.
Speaker:Challenges balancing family
Speaker:responsibilities with personal ambitions.
Speaker:Overcoming the uncertainty of
Speaker:transitioning from a side hustle to a full
Speaker:fledged business. That sounds good. Sounds
Speaker:good. Some of their needs would be
Speaker:guidance on how to transition a side
Speaker:hustle into a sustainable business.
Speaker:Clarity on personal identity and purpose
Speaker:beyond familial roles. Support in
Speaker:integrating faith and spirituality in
Speaker:their business. If that's something that
Speaker:they want to do. Yes. Strategies for
Speaker:effective time managing and work life
Speaker:balance mentorship and community support
Speaker:from like minded individuals. How's that
Speaker:sound so far? Sounds good. Okay, pain
Speaker:points. Feeling of being overshadowed by
Speaker:the military lifestyle and spouse's
Speaker:career. Lack of clarity. Sorry, that's
Speaker:pinpoint accuracy right there. Fantastic.
Speaker:Lack of clarity on how to start a grower
Speaker:business. Limited network and resources
Speaker:specific to military spouse entrepreneurs.
Speaker:Struggles with self doubt and confidence
Speaker:and entrepreneurial abilities. Difficulty
Speaker:in finding a supportive community that
Speaker:shares similar values and experiences.
Speaker:Now, of course, it could be all these, it
Speaker:could be some of these. But the idea is,
Speaker:it gives you a great idea. Yes. Right. So
Speaker:here now it even gave us somebody Sarah
Speaker:Johnson is a 40 year old married woman
Speaker:living in Virginia, close to a large
Speaker:military base where her husband is
Speaker:stationed. She's a mother of two teenagers
Speaker:and spent the last 15 years primarily
Speaker:focused on her family and supporting her
Speaker:husband's military career. Recently, Sarah
Speaker:started a handmade craft business as a
Speaker:side hustle, selling her products at a
Speaker:local markets and online. She's at a
Speaker:crossroads, feeling strong desire to
Speaker:develop her side hustle to a full fledged
Speaker:business. She's motivated by a faith and
Speaker:wants her business to reflect her
Speaker:christian values. However, she feels
Speaker:uncertain about her business skills and
Speaker:struggles with balancing her time between
Speaker:her family and entrepreneurial
Speaker:aspirations. Goals to establish her
Speaker:handmade craft business as a recognized
Speaker:and sustainable brand to gain clarity on
Speaker:her personal identity and entrepreneurial
Speaker:calling to integrate her faith into her
Speaker:business model and practices to build a
Speaker:supportive network of like minded women
Speaker:who understand her unique challenges.
Speaker:How's it sound so far? Sounds good. Okay,
Speaker:challenges overcoming the self doubt and
Speaker:gaining confidence in her business acumen
Speaker:learning the necessary skills for business
Speaker:growth and development managing her time
Speaker:effectively to juggle family
Speaker:responsibilities and demands finding a
Speaker:community that supports a faith based
Speaker:approach to entrepreneur and then it gives
Speaker:actionable stuff. Content creation
Speaker:workshops, mentorship programs, community
Speaker:building resources, an example, so on and
Speaker:so forth. So how does this look so far?
Speaker:Looks real good. Is there anything in here
Speaker:that you would want to take out or you're
Speaker:good with where it is and where it's going
Speaker:to take us? I'm pretty much good with that
Speaker:framework and where it's going to take.
Speaker:Fantastic. So what I'm going to do now is
Speaker:I'm going to take this information, copy
Speaker:it. Right. All that's in here up to here.
Speaker:Oh, we don't actually necessarily have to
Speaker:go as far as bringing in the detailed
Speaker:client Persona, just with this part here.
Speaker:Okay, copy. Now we're going to go into the
Speaker:next, the next tab, which is what outcomes
Speaker:your clients need for your, that you want
Speaker:to solve for your clients. Okay. Okay. So
Speaker:we're going to say here's my right fit
Speaker:client. Client comma, can you give me
Speaker:outcomes? Or here's Lakita's right fit
Speaker:line. Let me fix that. Laquitus. Sorry, I
Speaker:do that all the time. I say your name
Speaker:wrong. Right fit client. Can you give me
Speaker:outcomes for her clients? And I'll fix the
Speaker:spelling before I go. No worries, no
Speaker:worries. Some words I always spell wrong,
Speaker:like clients. So now we've taken what
Speaker:we've gotten the first time. Okay. Now
Speaker:we're putting it back in there and it's
Speaker:thinking it through and let's see what it
Speaker:comes up with. Given Laquita's ideal
Speaker:client profile, here are the significant
Speaker:outcomes she can provide for her clients.
Speaker:Okay, where we take this and we say, oops,
Speaker:let me share the next screen. It didn't
Speaker:share. Let me stop presenting so that this
Speaker:way I can present again with the right
Speaker:screen. Okay, wrong one. Okay, present.
Speaker:This is the first time I'm using the
Speaker:presenting on here. So it's a little
Speaker:different than the zoom. Yeah, yeah,
Speaker:that's what I see now. That's why I said,
Speaker:oh, it's not showing the right screen.
Speaker:There we go. Okay, fantastic. So we put in
Speaker:all this information that we had from the
Speaker:first one. Okay. Now here, given Laquita's
Speaker:ideal client, here are the significant
Speaker:outcomes she can provide for her client.
Speaker:One, personal identity and purpose.
Speaker:Clarity. Outcome. Client gains a deep
Speaker:understanding of their unique identity and
Speaker:purpose beyond their roles as wives and
Speaker:mothers. Value this clarity helps clients
Speaker:feel more confident and fulfilled,
Speaker:fostering a stronger sense of self worth
Speaker:and direction in their lives. Number two,
Speaker:successful transition to sustainable
Speaker:entrepreneurship. The outcome is clients
Speaker:successfully transition their side hustles
Speaker:into a sustainable and thriving business.
Speaker:And the value is this transition provides
Speaker:financial independence and fulfillment of
Speaker:pursuing passion driven career. How are
Speaker:those so far? That's good. All right.
Speaker:Faith integration and business practices.
Speaker:The outcome client learns to effectively
Speaker:integrate their faith and spirituality
Speaker:into their business practice. If you have
Speaker:somebody that doesn't want that, we take
Speaker:that out. Take that out. Yeah, right. The
Speaker:value is this alignment between personal
Speaker:values and professional activities creates
Speaker:a sense of harmony and purpose in their
Speaker:work life and they work. Effective time
Speaker:management and work life balance outcome.
Speaker:The client develops strategies for
Speaker:effective time management, achieving a
Speaker:healthy work life balance and the value is
Speaker:improved balance reduces stress, enhances
Speaker:predict productivity, ensures quality time
Speaker:with family, contributing to overall well
Speaker:being, increased confidence on overcoming
Speaker:self doubt, access to a supportive
Speaker:community network. Look how many there
Speaker:are. Strategic business growth and
Speaker:development, enhanced service and
Speaker:integrity in business. Balancing family
Speaker:and business relationships,
Speaker:responsibilities, resourcefulness and
Speaker:adaptability. These. So each one of them
Speaker:has the outcomes. But these outcomes will
Speaker:not only address Laquitas clients
Speaker:immediate needs and pain points, but also
Speaker:empower them to achieve long term success
Speaker:and fulfillment in both their personal and
Speaker:professional lives. How's that look? That
Speaker:looks good. All right, cool. That's very
Speaker:detailed. Right. So now what we're going
Speaker:to do is one of the things that's
Speaker:important is being able to, when somebody
Speaker:asks you, what do you do? Say it in a way
Speaker:that's like an elevator speech, but
Speaker:delivers the message in 17 to 30 seconds,
Speaker:right? Yes. So that you qualify and
Speaker:disqualify. Let me just make sure I copy
Speaker:this. So as your stop screen share. So as
Speaker:you're doing this, the next part is we're
Speaker:going to come up with what's called an
Speaker:intro marshal. This woman, Jane M. Powers
Speaker:created it and we've created, been able to
Speaker:take it, put it into chat and say, create
Speaker:an intro marshal for Laquita based on what
Speaker:we've just come up with. Okay. Right. So
Speaker:I'll fill it in, I'll put into it your
Speaker:right fit client, which it already knows,
Speaker:and this outcomes and say, can you create
Speaker:something? And the beauty about it is that
Speaker:it's going to qualify the people because
Speaker:right away they'll probably say something.
Speaker:I help military wives, military spouses,
Speaker:they're like, okay, if I'm not a military
Speaker:spouse, then I'm not a right fit for my
Speaker:fill equita. Yeah, right. Qualify and
Speaker:disqualify. So now we'll go to, I'll
Speaker:first, before we get there, here, I'm
Speaker:going to type it in and I'll bring you in.
Speaker:Here is quitas. If I can spell your name
Speaker:right now it comes. It's super amazing at
Speaker:the level of detail and accuracy that
Speaker:you're able to get, isn't it? Yeah. Like,
Speaker:the very specific questions in the
Speaker:beginning was necessary, and the part of
Speaker:the client is you've got to have that work
Speaker:ready. Like, you've got. You need to have.
Speaker:Be able to do that work to know the
Speaker:answers to these questions. And if you
Speaker:don't, that's okay. But. Okay, so now what
Speaker:is the work we need to do? You know, like,
Speaker:now this is what I need to do in order to
Speaker:be effective in. No matter, one, what kind
Speaker:of program that I'm using, but two, to get
Speaker:the most effectiveness out of Martin's
Speaker:program. Exactly. Which I'm going to show
Speaker:you where that all fits in in a minute.
Speaker:When we go through this, please create a.
Speaker:And intro Marshall. Okay, so now I'm going
Speaker:to present again, share my screen. So many
Speaker:steps to doing it, but now that I get it,
Speaker:it'll go faster. There we go. As I
Speaker:discussed, the intromercial will tell me,
Speaker:you know, we'll come up with something. So
Speaker:I put in your outcomes and I put in your.
Speaker:Your right fit client, and I said, please
Speaker:create an intro marshal. Let's see what it
Speaker:comes up with. Okay. It's watching
Speaker:everything, it's thinking about
Speaker:everything. And here we go. So this is, if
Speaker:you were saying it from a frame, from a.
Speaker:From a stage, or let's say somebody asked
Speaker:you, what do you do? Okay. Military spouse
Speaker:entrepreneurs hire me to gain clarity on
Speaker:their personal identity and purpose beyond
Speaker:their roles as wives and mothers, because
Speaker:most people, most feel overshadowed by the
Speaker:military lifestyle and lack the confidence
Speaker:to transition their side hustle into a
Speaker:thriving business. How does that sound so
Speaker:far? Sounds good. Right? So I help them to
Speaker:discover their unique identity and
Speaker:purpose, fostering confidence and
Speaker:fulfillment, successfully transition their
Speaker:high side hustle into a sustainable
Speaker:business, achieving financial
Speaker:independence, integrate their faith into
Speaker:business practices, creating harmony and
Speaker:purpose in their work. Again, if they want
Speaker:to be faith based. But there it is. Bottom
Speaker:line, you will gain clarity and confidence
Speaker:to building a thriving business aligned
Speaker:with your values and aspirations. How's
Speaker:that sound so far? That sounds good.
Speaker:Right? So now what we can do with this is
Speaker:we can say, you know what, like, for
Speaker:example, my mind says at the end of it,
Speaker:bottom line, I help you build a sustain.
Speaker:I'm doing it from memory. I help you build
Speaker:a seven figure business, guaranteed within
Speaker:two years or less. So if that's something
Speaker:you wanted to add, say, I want to help you
Speaker:build a six figure income. Boom, boom,
Speaker:boom. Now you have even more of a tangible
Speaker:goal for them. And they go, oh, this woman
Speaker:gets me. Yeah. So is that something you'd
Speaker:want to add, that you can help them get to
Speaker:a certain figure within a certain time?
Speaker:No, I don't want to. Okay. At least not at
Speaker:that stage. Not at this stage. Yeah. All
Speaker:right, good. It's all good. So now what
Speaker:we'll do is I'm going to copy what we've
Speaker:put in there. And this is the, this is the
Speaker:final part. It will build a blueprint as
Speaker:to what your business should look like to
Speaker:get some people from point a, B, C, D, e
Speaker:through the, through the process. Okay.
Speaker:Okay, so I'm going to copy what we put
Speaker:into here, take this out that we don't
Speaker:need. You don't see what I'm doing, but
Speaker:you get it. And now I'm going to take your
Speaker:intro. Marshal. Copy. Here's her intro.
Speaker:Marshall. Control V, please create a
Speaker:blueprint. So now let me share my screen.
Speaker:Okay, let's see what we got. Right, so I'm
Speaker:going to hit enter now. So I put in all
Speaker:that previous information because the more
Speaker:we, the better prompts we give to our. And
Speaker:this is not just for my program. This is
Speaker:for anything. Jack, GPT, AI. The more
Speaker:prompts you give it, the better the
Speaker:answers will be. Yeah, yeah. There we go.
Speaker:Okay. Okay. Laquita manly's high ticket
Speaker:blueprint program. Blueprint. Okay, finish
Speaker:first. Stage one we call ignite. Finish
Speaker:line, clients gain. Okay, you know what?
Speaker:Before I do this, I'm going to ask it.
Speaker:Please give a description. I keep on
Speaker:telling it to fix this and it doesn't
Speaker:listen to me. I don't know why. I got a
Speaker:find somebody who knows how to do chat GTB
Speaker:better than me, which is a lot of people.
Speaker:A description for each stage before finish
Speaker:lines and price. And we'll fix the word
Speaker:description even though it'll know what
Speaker:I'm talking about. Okay, so now it'll give
Speaker:a little more depth than just the final of
Speaker:each one. So this stage about developing
Speaker:the roadmap for your journey. Clients will
Speaker:delve into self discovery sessions to
Speaker:glean clarity on their unique identity and
Speaker:purpose beyond their roles as wives and
Speaker:mothers. By the end of this stage, they
Speaker:will have a solid understanding of who
Speaker:they are and what they stand for, laying a
Speaker:strong foundation for, uh, for
Speaker:entrepreneurial journey. How's that sound?
Speaker:That sounds good. Okay. The finish line is
Speaker:the clients gain a deep understanding of
Speaker:their unique identity and purpose beyond
Speaker:their roles of wife and of wife and
Speaker:mother. Right. And a newfound con. The
Speaker:prize is a newfound confidence and
Speaker:fulfillment, fostering stronger self worth
Speaker:and direction in their lives. Okay, stage
Speaker:two is the description is in this stage,
Speaker:clients will take actionable steps towards
Speaker:achieving a quick win by transitioning
Speaker:their side hustle into a thriving
Speaker:business. With target extracting and
Speaker:focus, they'll generate at least $50,000
Speaker:in sales. These are numbers that could
Speaker:change, but it's, it's what it's putting
Speaker:in there for now. Yes. Right. The stage is
Speaker:about proving to themselves that their
Speaker:business can ideas can be successful and
Speaker:profitable. The finish line client
Speaker:successfully transitioned their side
Speaker:hustle into a sustainable, thriving
Speaker:business, generating at least 50,000 in
Speaker:sales. And the prize is financial
Speaker:independence and the fulfillment of
Speaker:pursuing passion driven career. Stage
Speaker:three is catapult. The description this
Speaker:stage focuses on identifying implementing
Speaker:systems that will support business growth.
Speaker:Clients will learn to integrate their
Speaker:faith into their business practice if
Speaker:that's what they want to do, manage their
Speaker:time effectively and maintain a healthy
Speaker:work life balance. By setting up these
Speaker:systems, they prepare their business for
Speaker:scalability, which is such an important
Speaker:word that so many people don't know really
Speaker:what scalable means, right? Which they'll
Speaker:get into in the next stage, I think so.
Speaker:Finish line clients develop effective
Speaker:systems for business growth, including
Speaker:strategies for faith integration, time
Speaker:management, work life balance prize, a
Speaker:harmonious alignment between personal
Speaker:values and professional activities leading
Speaker:to reduced stress, enhanced productivity
Speaker:and quality. Family time. Okay, how we
Speaker:doing so far? Doing real good. All right,
Speaker:so stage four, empower at this stage,
Speaker:clients will identify and connect with
Speaker:people and team needed to run their
Speaker:business systems. That's what scalability
Speaker:is about. They'll also be admitted into a
Speaker:high level mastermind group with their
Speaker:peers for continued support. This stage is
Speaker:about building a supportive community,
Speaker:gaining access to tailoring strategies and
Speaker:upholding standards of service and
Speaker:integrity. The finish line clients build a
Speaker:supportive community network and network,
Speaker:gain access to tailored strategies for
Speaker:military spouse entrepreneurs and enhanced
Speaker:service integrated integrity in their
Speaker:business. The prize encouragement,
Speaker:resources, collaboration, opportunity and
Speaker:trusted reputation that ensures long term
Speaker:success. So stage five is scale
Speaker:description the final stage is involved
Speaker:rinsing and repeating the strategies that
Speaker:have worked while continuing continually
Speaker:balancing family responsibilities and
Speaker:entrepreneurial ambitions. Clients will
Speaker:focus on maintaining business growth and
Speaker:adaptability despite the challenges of
Speaker:military life. This stage is about
Speaker:achieving the attended results of the
Speaker:program and creating a lasting impact. The
Speaker:clients continually balance family
Speaker:responsibilities with the entrepreneurial
Speaker:ambitions, maintaining business growth and
Speaker:adaptability despite the challenges of
Speaker:military life. And the prize? More
Speaker:fulfilling life. Combining professional
Speaker:goals with family commitments and
Speaker:resilience in facing unexpected
Speaker:challenges. And then what it does here, it
Speaker:details the blueprint stages, roadmap
Speaker:identity discovery session purpose
Speaker:clarification, confidence building
Speaker:activities, side hustle assessment for the
Speaker:unleash, taking the roadmap building
Speaker:business planning strategy, sales
Speaker:strategies, faith integration for
Speaker:catapult, time management technique
Speaker:system. How great is this? This is
Speaker:amazing. This is amazing. Right, right.
Speaker:And then, look, it keeps going. Empower,
Speaker:scale, each one of them. How to implement
Speaker:the guidelines, encouragement and support.
Speaker:And it just goes on and on. Oh, yeah. This
Speaker:is wonderful. All right. Fantastic.
Speaker:Wonderful. Right. So here's where. So, so
Speaker:this is something that I sometimes do with
Speaker:people who have heard a little bit about
Speaker:my program, but they're not 100% sure,
Speaker:blah, blah, blah. I offer this to them, I
Speaker:go, okay, for $2,500, I'll give you
Speaker:clarity, blueprint all this stuff. Right?
Speaker:And at the end of the day, we go on, I did
Speaker:it for you for free, because this is now
Speaker:we're showing it to the audience. We're
Speaker:showing them what we can do. Yes. But
Speaker:really, what I'd love is for people to
Speaker:come to the workshop and hear all about
Speaker:the whole process that I do to get you to
Speaker:where you are. But here's what happens
Speaker:next. Okay? Right. Now you have all this
Speaker:information. Okay. Now, if you're a client
Speaker:of mine, right, an idea, we show you then
Speaker:how to validate your program without
Speaker:spending money or very little money. Okay?
Speaker:Right. How great would it be instead of
Speaker:having to go out there and do market
Speaker:research and you, you know, split testing
Speaker:and all that other thing. Yes. If we could
Speaker:get it down and say, I want to talk to
Speaker:these people who are my right fit client,
Speaker:and ask them that I'm going to write an
Speaker:article, okay, about what it's like to be
Speaker:a military spouse who has a side hustle or
Speaker:an entrepreneurial spirit and wants to do
Speaker:something with it. And I'm going to say
Speaker:I'll reach out to them in different ways,
Speaker:like LinkedIn, maybe some military spouse
Speaker:groups that are on Facebook, so on and so
Speaker:forth. Right, right. And you have a
Speaker:conversation with them, 1520 minutes. And
Speaker:you say to them, hi, Laquita. Thank you
Speaker:for having this call with me. And we show
Speaker:you how to write the emails and the text
Speaker:messages or whatever is you're going to
Speaker:do. And you add, you say, this is not a
Speaker:sales call. I'm not selling you anything
Speaker:here. And you're not. Right. What I'd like
Speaker:to do is I'm putting a program together
Speaker:and I'm writing an article which you will.
Speaker:You'll write an article that you might put
Speaker:out on LinkedIn or something. And if so,
Speaker:I'll even, you know, mention you in the
Speaker:article if you'd like me to. And then you
Speaker:go through your program quickly, five to
Speaker:ten minutes, and then you ask him a series
Speaker:of questions. In those questions, there
Speaker:are three questions keyed to see if what
Speaker:you're doing has merit. And if they answer
Speaker:yes to two or three of these questions,
Speaker:then you know you have a valid program.
Speaker:And when you get a certain amount of
Speaker:these, then you go, okay, I've got
Speaker:something here. And then we show you how
Speaker:to build it from there. So instead of,
Speaker:well, you're actually doing all of the
Speaker:things, the market research, all of that
Speaker:good stuff, but you're doing it from a,
Speaker:from a good. Starting. Instead of starting
Speaker:at zero, you're starting at like 50,
Speaker:right? Running at like 50, because you got
Speaker:a clear set of answers from the exercise
Speaker:that we just, we just did. You got those
Speaker:clear set of answers. So when you are,
Speaker:then you're able to create that pool of
Speaker:people from your own social media and
Speaker:email. You're able to generate it for
Speaker:significantly. Less, cost significantly
Speaker:less. And here's the beauty. Less. Yes,
Speaker:here's the beauty. The last question I'll
Speaker:ask them, or you'll ask them, is, when I
Speaker:launch this program, would you like me to
Speaker:reach out to you and see if you'd like to
Speaker:get involved? Okay. Now if they say yes to
Speaker:that, you go, great. I'm not going to sell
Speaker:you now, but we can set up a follow up
Speaker:call to have a strategy session, which you
Speaker:and I did. Right. And we go through the
Speaker:little steps and we show them what the
Speaker:depth of it is, the depth of the program,
Speaker:and they get it, a better understanding.
Speaker:And they go, okay, now I can make a
Speaker:informed decision. And you're holding to
Speaker:your integrity by not selling them on the
Speaker:call. Okay, on the first call. Yes, yes.
Speaker:You're just informing them. Exactly. And
Speaker:more importantly, one of the questions is,
Speaker:please give me feedback. Most of the
Speaker:questions are yes and no, but at the end
Speaker:of it, you go, okay, now that I've gone
Speaker:through this, I'd like some feedback
Speaker:because, you know what I'm writing is not
Speaker:in stone. Okay. Okay. Right. Because if
Speaker:they come back and I, maybe you've gone
Speaker:through a bunch of people and you're not
Speaker:validated, you come back to us and we say,
Speaker:why are we not being able to validate you.
Speaker:Maybe we have to change some things in
Speaker:here, move things around, and then send
Speaker:you out again. Right. How motivated am I
Speaker:to get you to each level? Because my money
Speaker:comes from your money. Okay. You're highly
Speaker:motivated. And how motivated are you to
Speaker:get there? Extremely highly motivated.
Speaker:Wow. Look, this is, this is amazing. This
Speaker:is amazing. These are some amazing tools
Speaker:that you have, and it gives really great
Speaker:value to your, to your clients. And you
Speaker:were saying that, you know, before we got
Speaker:started, that you have these workshops
Speaker:that, you know, let's talk, talk to us
Speaker:about those workshops. Absolutely. So what
Speaker:I've put together is a philanthropic
Speaker:workshop. Mm hmm. What do I mean by
Speaker:philanthropic? You know what, a lot of
Speaker:people are out there doing these webinars
Speaker:slash workshops for, like, 45 minutes, and
Speaker:they get you to come, and they might be
Speaker:free or it might be to pay, and at the end
Speaker:of it, they go, okay, we've given you a
Speaker:little bit of information here, and if you
Speaker:want more, click on this link and pay 9000
Speaker:or $997, whatever it is. So what I've done
Speaker:is I've said, you know what? People don't
Speaker:come to free workshops because you know
Speaker:what they pay when they pay attention.
Speaker:Yes. Or they pay attention when they pay,
Speaker:as it were. So I said, instead, why don't
Speaker:I offer a three to four hour workshop
Speaker:that's $27, and the money goes to a
Speaker:charity. So I'm not making any money. So
Speaker:that's the Phil, that's the first part of
Speaker:the film philanthropy. Okay? Right. And
Speaker:I've picked an organization that means
Speaker:something to me. Let's say you get into my
Speaker:business, I help you build in my business,
Speaker:in my business model, I help you build
Speaker:your own workshop. Okay. I done for you.
Speaker:This is literally done for you workshop,
Speaker:where you do the same thing, and you come
Speaker:up with a charity that means something for
Speaker:you, which won't be very hard for you.
Speaker:I've got a gift of life because I was able
Speaker:to donate my stem cells and save
Speaker:somebody's life. Right. And this
Speaker:organization paid for everything for that
Speaker:person to become, to stay alive. They
Speaker:thrive on donations. Yes. So the money
Speaker:goes there. So the other part of why it's
Speaker:philanthropic is by the end of the three
Speaker:to 4 hours, whoever stays till the end
Speaker:will get the entire recording to watch.
Speaker:And if they want, they can do it on their
Speaker:own without me. Will they get there
Speaker:quickly? Probably not, but they could. And
Speaker:if they leave me a nice review on, on
Speaker:LinkedIn, I'll give them also my, uh, my
Speaker:slide deck so they can have everything of
Speaker:the slides and say, okay, great, I can do
Speaker:it on my own. And good luck. I wish you
Speaker:the best. Right. But if you want to do it
Speaker:faster, you could come in with me and
Speaker:we'll help you get there faster. I
Speaker:guarantee seven figures within two years
Speaker:or less. I love it. I love it. I like you
Speaker:have the different levels for where people
Speaker:are either in their mindset or their
Speaker:budget. But that guarantee, like, it
Speaker:totally blew my mind, because I'm
Speaker:thinking. Because when I heard you say it,
Speaker:I was like, how in the world can he have
Speaker:that type of guarantee? Like, what is
Speaker:happening here? And when you explained it
Speaker:to me, I was, oh, yeah. And I go into it
Speaker:in depth on the workshop. Right, right.
Speaker:Like, you're. You are as invested as the
Speaker:client in their success, because their
Speaker:success, not only is it bringing you
Speaker:testimonials and all of those great
Speaker:things, but that's also where you earn
Speaker:your income, so you're invested for really
Speaker:good reasons. Right. I want to build
Speaker:raving fans. Yes. Right. Yeah. I want to
Speaker:tell you a funny story. When I started to
Speaker:validate my program, because what you're
Speaker:doing, you're basically duplicating what I
Speaker:did. Yeah. So when I started to validate
Speaker:my program, I. Mine was for coaches. Mm
Speaker:hmm. And I reached out to an old coach of
Speaker:mine, and he said, martin, I have to tell
Speaker:you something. Last week, I was in a
Speaker:Facebook group, and he said, somebody
Speaker:wrote in the group, you ever noticed
Speaker:coaches never have skin in the game? He
Speaker:says, martin, you just changed the rules.
Speaker:Yeah. You having skin in the game. Mmm. I
Speaker:was like, wow. Yeah. Thank you so much.
Speaker:What a great line that is. Skin in the
Speaker:game, sir. Like, that's undeniable. Yeah.
Speaker:In the game. Undeniable. And that was.
Speaker:That was my thought. Like, you. Oh, no,
Speaker:he's really invested. Like, yes, he has
Speaker:skin in the game. For real. With each
Speaker:individual client. With each individual.
Speaker:Each individual client. It's like. Right.
Speaker:And the way mine is built, I do one on one
Speaker:coaching in a group setting. It's one of
Speaker:the things I offer. Okay. Because you know
Speaker:what? In coaching, so many people say, oh,
Speaker:you could charge so much more for one on
Speaker:one coaching. Yeah. But you're also
Speaker:wasting a lot of your own time. Yeah. So
Speaker:imagine if you could have a room with five
Speaker:or ten people in it, come every week to a
Speaker:Zoom meeting every, like, three or four.
Speaker:Three out of the four weeks, and you go
Speaker:bring your issues to me. Let's discuss it
Speaker:in front of everybody. Why? Number one,
Speaker:you have an issue and you want to bring it
Speaker:up. Somebody else in the group might have
Speaker:a similar issue that they didn't have to
Speaker:think about. Okay. Right. Or they may have
Speaker:a solution that I don't come up with. So
Speaker:by doing one on one in a group coaching,
Speaker:and it's all built into my program. Okay.
Speaker:It's built into the cost of the program.
Speaker:What's also built in is we help them build
Speaker:their own CRM. They get the funnel pages,
Speaker:they get the workshop. They get
Speaker:everything. Wow. Because I want to make it
Speaker:where it's. It's. It's that much closer to
Speaker:being my guarantee that I talk about.
Speaker:Right. I leave something out. Then who am
Speaker:I? Who am I bet? Who's benefiting from me
Speaker:leaving something out? Nobody. Nobody.
Speaker:Nobody. You're hurting yourself, you're
Speaker:hurting your client because you have so
Speaker:much invested in this. Exactly. And when
Speaker:they hit the number, the million dollars,
Speaker:they don't have to keep paying me. But how
Speaker:much of a relationship have I built with
Speaker:that person that they might want to go out
Speaker:and do some partnerships with them, y'all.
Speaker:BFF's for life. You know, we talked about
Speaker:this the other day, Laquita. We talked
Speaker:about every, into every situation you get
Speaker:into, specifically in this business world
Speaker:we're talking about should be win, win,
Speaker:win for you, win for me, win for the end
Speaker:user. Right. You had your, your. You
Speaker:recently had your event. Yes. Right. Yes.
Speaker:About how some of the things you did could
Speaker:be done better. We won't get into the
Speaker:details, and we know the next time you're
Speaker:going to set it up where it's a win for
Speaker:you, win for the people that come there as
Speaker:speakers and vendors and win for the
Speaker:audience. Yes, absolutely. Right.
Speaker:Absolutely. It's win, win, win. Everybody
Speaker:involved has to win, because when
Speaker:everybody involved wins, it becomes
Speaker:repeatable and sustainable and
Speaker:duplicatable. And duplicatable. Like,
Speaker:there's so much growth that can happen,
Speaker:people eagerly anticipate it. And as you
Speaker:said, they become the raving fans that you
Speaker:need. Yeah. Right, right. And how often do
Speaker:people go to these things? I've gone where
Speaker:I've walked away saying, this is great
Speaker:information, and I've done nothing with
Speaker:it. That part often. Very often. So by
Speaker:coming into my program, I'm there sticking
Speaker:a cattle product. You said, let's go. We
Speaker:got a loving way, for sure. Right, right.
Speaker:But it's that. It's, it's, it's that push
Speaker:that you need. Because when I look at, you
Speaker:know, biographies or autobiographies of
Speaker:very successful people, not only do they
Speaker:have that one person that's poking them
Speaker:with the cattle prod, but they usually
Speaker:have several people doing. That's right.
Speaker:They usually have several people doing
Speaker:that in the areas that they have
Speaker:identified, smartly identified, that they
Speaker:need to push. That's right. Right. I
Speaker:honestly believe you could go alone, but
Speaker:you can't grow alone. Come on now. That's
Speaker:real good. I love that. You can go alone,
Speaker:but you can't grow alone. That's. That's
Speaker:absolutely. That's factual. Because I have
Speaker:a problem with the term self made
Speaker:millionaire because of what you just said.
Speaker:That's right. There's no such thing as a
Speaker:self made. You may have started, and
Speaker:everybody has to start by themselves
Speaker:because nobody can give you or force you
Speaker:to do something against. I mean, not
Speaker:really. Not in entrepreneurship. You can
Speaker:start, but I can't make you keep going. I
Speaker:can't even make you no longer be afraid to
Speaker:jump off the ledge to do it. That's an
Speaker:individual decision you have to make. So,
Speaker:yeah, we're going to individually start,
Speaker:but we're not going to. We're not going to
Speaker:build, grow, sustain, none of that without
Speaker:people. You need the support and the
Speaker:scalability part of it is as you're
Speaker:starting to grow, you want to focus on
Speaker:what your zone of genius is. Yes. Whatever
Speaker:that is. Yes. Each. Each entrepreneur has
Speaker:their own zone of genius. And for many of
Speaker:them, it's not building the funnels that
Speaker:were doing this, the social media or doing
Speaker:the marketing or the sales. And they have
Speaker:to do it, but they don't want to do it.
Speaker:They don't want to do. Imagine is as you
Speaker:build your business, you get scalable. You
Speaker:find the right people to do the things
Speaker:that you don't want to do. That's what you
Speaker:are best at. Yeah. That's how the people
Speaker:have become wealthy, because they have
Speaker:been, they, they've grown their business
Speaker:to the place where they have, can afford
Speaker:to go out and identify the subject matter
Speaker:experts that are needed in each area of
Speaker:their business so that I don't have to
Speaker:focus on those areas. I focus on the thing
Speaker:that I'm good at. Right. Yeah. You know
Speaker:the book rich dad, poor dad? Yes,
Speaker:absolutely. Robert Kiyosaki, he says, he
Speaker:said, I don't know if he writes it in this
Speaker:book, but I followed him for a long time.
Speaker:He says, I want to be the dumbest guy in
Speaker:my own business. Yeah. I want to surround
Speaker:myself with the people. I say, the people
Speaker:that know how work for and with the people
Speaker:that know why. Come on. I like that. I
Speaker:like that quote. I like that quote. I like
Speaker:that. That doesn't diminish the how
Speaker:people, they're strong. They're important.
Speaker:Yeah. And they love what they do. They're
Speaker:necessary. Yeah, they're necessary. That's
Speaker:it. That's business. Listen, this has been
Speaker:fun. And by the way, ladies and gentlemen
Speaker:that are listening out there, Laquita is
Speaker:going to get all of these documents that
Speaker:we just created for her to look over and
Speaker:figure out what works for her and how she
Speaker:wants to take it. And if she wants to
Speaker:continue with me, we'll figure out how to
Speaker:make it go for even faster. That part.
Speaker:Listen, y'all, y'all don't want to miss
Speaker:this. Go back and rewind this. Look at,
Speaker:you know, the thing. I think I'm stuck on
Speaker:the very specific questions and needing to
Speaker:know the very specific answers, because,
Speaker:no, for me, when I started my entrepreneur
Speaker:journey, my thought is, like a lot of
Speaker:people, I'm just gonna market everybody,
Speaker:or everybody is my customer. That's
Speaker:hurtful. Even, you know, it's. Well, to
Speaker:you. Yeah, it's hurtful. It's very
Speaker:hurtful. Fortune 100 companies that pretty
Speaker:much have limitless budgets. They don't do
Speaker:that. Nope. They don't. They don't. They
Speaker:have specific, strategically targeted
Speaker:customers that they are going for.
Speaker:Inevitably. Does it turn in kind of like a
Speaker:net fishing mentality? But even with net
Speaker:fishing, you're going to specific places
Speaker:in the. In deep water where, you know,
Speaker:specific catches are, and you get them.
Speaker:Now, does a little sum of everything come
Speaker:up in those nets? Yes. Do they keep it?
Speaker:Sometimes. Sometimes, but sometimes they
Speaker:throw it back. A lot of times they throw
Speaker:it back because I'm only looking for the
Speaker:salmon, you know, or I'm, you know, I'm
Speaker:only looking for the tuna. I'm only
Speaker:looking for whatever that is out there in
Speaker:the deep water. And the other little
Speaker:things that I grab, I may keep it, I may
Speaker:not, right. But most of them catch and
Speaker:release it back because it's not ideal.
Speaker:It's not what they're looking for. And you
Speaker:know what? You may get people that come
Speaker:into your program who you just. They don't
Speaker:fit exactly what you're doing, but you
Speaker:have a connection with them and you want
Speaker:to help them. You know, we want to get it
Speaker:where we get. We're out of this pitch and
Speaker:pursue mentality. Yeah. Right. Where it's
Speaker:at the end of the day, people want will be
Speaker:saying to me, and this happened on my last
Speaker:workshop, I want in if you'll have me.
Speaker:Mmm. Right. And then we have another call
Speaker:to see do we fit? Do we fit? Yeah. Right.
Speaker:Just because I have a great thing doesn't
Speaker:mean that it's for everybody. Right. Just
Speaker:because they apply doesn't mean I'm gonna
Speaker:accept them. Right. Because I'm putting a
Speaker:lot online for myself to get you there.
Speaker:Correct. Correct. So they have to be that
Speaker:right, Fitzhe right. They have to be that
Speaker:right fit. It might be you're a right fit,
Speaker:but just not right now. These are the
Speaker:things you need to get together right back
Speaker:and see me. Right? Exactly. Yeah. I love
Speaker:that. I love that. Listen, Martin, this
Speaker:has been super fan. Hello. Come on with
Speaker:this experience. And I am excited to have
Speaker:you to come back on my live stream so we
Speaker:can break down some of these things even
Speaker:more. But I know we're getting close to
Speaker:time, but I want to make sure that the
Speaker:Laquita's toolbox audience knows how to
Speaker:connect with you. How can they reach out
Speaker:to you? And how can those in the listening
Speaker:audience connect with you? Well, first
Speaker:thing is there is a. You can come to
Speaker:connectwithmartin.com dot and on. There is
Speaker:a bunch of things you can get. You can get
Speaker:my book, you can get my card deck. You can
Speaker:get a link to have a conversation with me.
Speaker:You could sign up for my next workshop.
Speaker:But Laquita is going to have her own
Speaker:special link for the workshop. And the
Speaker:reason I do that is because I believe in
Speaker:win win. And if someone comes to me
Speaker:through Laquita, I want to know that
Speaker:Laquita was the one that brought me to
Speaker:them. Brought them to me. Yes. That's
Speaker:awesome. That's awesome. In the show
Speaker:notes. In the show notes. Absolutely.
Speaker:Martin's contact will be in the show
Speaker:notes. I'll make sure that his social
Speaker:media is in the show notes. Also the link.
Speaker:Amen. Amen. The link will be in the show
Speaker:notes. Listen, guys, stay connected. You
Speaker:know that every guest that we bring on
Speaker:Laquita's Toolbox podcast has so much
Speaker:amazing value to share and to add. Make
Speaker:sure that you share this episode with as
Speaker:many people as possible so that it can
Speaker:bless them the way that it has blessed
Speaker:you. If this is your first time listening,
Speaker:thank you so much for joining us. We
Speaker:appreciate you hit that, like share
Speaker:subscribe button, leave me a five star
Speaker:rating and a review on Apple or pod Chaser
Speaker:as well for the podcast. Until next time,
Speaker:I am your host, Laquita Manley. You guys
Speaker:be blessed and have an amazing rest of
