Episode 2
Transform Your Image, Transform Your Business: Color Typing for Next-Level Branding
Embark on a journey of transformation with Patsy Sanders, as she discovers the surprising link between personal style and professional success. Witness the unexpected twist that leads her to embrace her authentic self and unlock the power of personal branding. Join Patsy as she unveils the profound impact of aligning one's inner essence with their external image, and prepare to be inspired by the potential for increased confidence and impactful branding. Dare to delve into the world of personal style and discover the transformative potential it holds for your own journey.
Patsy Sanders' inspiring journey into the world of personal branding began with a pivotal moment of self-realization. Struggling with weight and feeling out of place in a new town, Patsy's encounter with a color typing system sparked a profound transformation. As she reluctantly embraced the concept of aligning her personal style with her inner essence, she discovered the immense impact of colors and shapes on her confidence and professional success.
Patsy's story is a testament to the transformative power of understanding and embracing personal style in branding. Through her emotional and empowering journey, she exemplifies the profound impact of aligning one's authentic self with personal style, ultimately leading to increased confidence and impactful personal branding. Patsy's experience serves as an inspiring reminder of the potential for personal style to shape not only one's external image but also their internal strength and self-assurance.
Patsy Sanders, the founder of Embracing Your Essence, brings over five decades of experience in the beauty industry, with a passion for helping individuals look and feel their best. Her journey from a hairdresser to a successful business owner is both inspiring and transformative. Patsy's expertise in personal branding and the impact of personal style on individual confidence is unparalleled. Her unique approach, grounded in her own experiences, offers invaluable insights for entrepreneurs and business owners aiming to enhance their personal brand. Patsy's story is a testament to the power of personal transformation and the significance of embracing one's natural gifts and character traits in personal branding.
"You are your brand. It's a foundation piece of your business. You can always look good because people join you. "- Patsy Sanders
In this episode, you will be able to:
- Uncover how personal style can elevate your brand presence.
- Harness the influential power of color in personal expression.
- Discover the impact of color on perception and success in branding.
- Embrace authenticity in dressing for personal and business brand.
- Explore the transformative power of embracing your true self in branding.
Elevating Brand Presence Through Style
Transforming your personal style can significantly elevate your brand presence. Adopting the right style can enhance your authentic expression, making you uniquely stand out. This, in turn, helps to build positive and impactful personal branding that resonates with your audience.
Influence of Color in Expression
The colors we choose to wear can communicate our mood and essence without uttering a single word. Understanding the right colors for us can amplify our personal expression and make us feel more confident. This understanding allows us to choose garments that perfectly exhibit our authenticity and elevate our personal brand.
Impact of Color on Branding Success
Incorporating color in our branding strategy can significantly impact our success. The careful selection of colors can enhance the visual identity of an individual or company, creating a stronger brand presence. Furthermore, knowing which colors to wear for professional events or photoshoots can ensure a cohesive and impactful brand image, ultimately leading to a successful business.
The key moments in this episode are:
00:00:43 - Introduction to Laquita's Toolbox
00:03:26 - Patsy's Personal Transformation Journey
00:11:39 - The Power of Color and Energy
00:14:58 - The Importance of Personal Style and Appearance
00:15:05 - Closing Thoughts and Reflections
00:15:12 - The Influence of Color Typing
00:17:22 - The Power of Confidence
00:19:32 - Overcoming Closet Overwhelm
00:24:57 - Understanding the Four Character Traits
00:29:54 - Hair Color and Color Typing
00:30:02 - Embracing Authenticity Through Personal Branding
00:32:27 - The Power of Color in Personal Branding
00:35:15 - Universal Colors and Fashion Tips
00:42:45 - Redefining Fashion as a Look
00:44:15 - Embracing Diversity in Color
00:45:11 - Transforming Lives through Color
00:46:29 - Personal Branding and Color
00:46:40 - Free Resource and Toolbox
00:49:00 - Impact of Color on Personal Brand
Other episodes you'll enjoy:
1.Surrendering to God's Will: Empowering Entrepreneurs to Make a Difference
https://player.captivate.fm/episode/67da3da6-40bb-4b7d-8a72-8ac64f08ad12
2. The Power of Publicity: How to Leverage the Media to Increase Your Credibility :
https://player.captivate.fm/episode/95ff736b-2b13-40d8-ba74-8da656fba83e
3.Mastering Streaming TV for Small Business Entrepreneurs with Zondra Evans
https://player.captivate.fm/episode/b945aec4-034a-4f8d-ade3-524a07233794
Connect with me here:
- https://www.linkedin.com/company/laquita-s-toolbox/
- https://www.facebook.com/groups/1559496044240163
- https://www.youtube.com/LMonleyToolbox
- https://www.laquitamonley.com/laquitastoolbox
- https:www.twitter.com/laquitamonley1
Loved this episode?
Leave us a review and rating here:
Apple Podcast: LaQuita’s Toolbox on Apple Podcasts
Podchaser: https://www.podchaser.com/podcasts/laquitas-toolbox-1727407
Support the show:
For the cost of a cup of coffee by clicking the link below
https://www.buymeacoffee.com/laquitastoolbox
Transcript
Welcome back to another amazing episode of
Speaker:Laquita's Toolbox. And I am your host,
Speaker:Laquita Monley. And you guys, you know the
Speaker:drill. Those of you that have been
Speaker:followers of Laquita's toolbox for a long
Speaker:time, get something to write with and
Speaker:something to write on because we have a
Speaker:power pack guest in this studio with us on
Speaker:today and Miss Patsy Sanders is going to
Speaker:be dropping some amazing gems. Listens,
Speaker:ladies and YouTube. Gentlemen, I know that
Speaker:everybody is interested in learning how to
Speaker:grow both personally and professionally.
Speaker:And Miss Patsy has some tools for us. She
Speaker:is an international stylist. So get those
Speaker:pencils, get those pens. Even if you got
Speaker:crayons, it doesn't matter. Just get
Speaker:something to write with and take notes.
Speaker:And she's going to give us wisdom on why
Speaker:our personal style is imperative to
Speaker:building an effective personal brand as
Speaker:well as our business brand. But before we
Speaker:get started with having the conversation
Speaker:with Ms. Patsy, let me take a moment to
Speaker:thank our sponsors at Covenant Press.
Speaker:Covenant Press is a faith based christian
Speaker:peril and accessory shop where we as
Speaker:believers can shop online for clothing and
Speaker:accessories that allow us to wear the
Speaker:message of the love of Jesus Christ. Go
Speaker:out to www. Coveted press. Again, that's
Speaker:www. Covenant Press shop until you drop,
Speaker:ladies and gentlemen. But when you see
Speaker:those pop ups, don't click off too quickly
Speaker:because they contain valuable discount
Speaker:codes that when applied at checkout, can
Speaker:give you some amazing savings on your
Speaker:purchase. Again, go to covenantpress.com.
Speaker:Hello, Miss Patsy. Hello. How are you? I'm
Speaker:wonderful. Good morning. How are you,
Speaker:Lakita? I am doing well. I cannot
Speaker:complain. I cannot complain. One of my
Speaker:favorite scriptures is this is the day
Speaker:that the Lord has made. Let us rejoice and
Speaker:be glad in it. And that is absolutely what
Speaker:I'm doing. I am rejoicing and I am glad in
Speaker:the Lord on today. And I'm excited because
Speaker:I'm not one that just preaches things. I'm
Speaker:one that also follows instructions. So
Speaker:everybody got there something to write
Speaker:with and write on. And I do too, my handy
Speaker:dandy notebook today to take some notes on
Speaker:some of the things that you're going to
Speaker:share with us. And so without any further
Speaker:ado, take the moment and let the listeners
Speaker:know who you are and what you do. Well,
Speaker:thank you. I'm so privileged to be here
Speaker:and excited to share. So my name is Patsy
Speaker:Sanders and I have a company called
Speaker:embracing your essence and I actually
Speaker:rebranded myself once I experienced the
Speaker:element color reveal color type assistant
Speaker:for myself I've been doing hair for five
Speaker:plus decades. I won a scholarship to go to
Speaker:beauty college out of high school because
Speaker:that's all I ever wanted to do. And I love
Speaker:making people look great. I've always
Speaker:loved that. So it's kind of been my
Speaker:trajectory. And about 16 or 17 years ago,
Speaker:my husband and I moved to a town above San
Speaker:Francisco because he had lost a job. He's
Speaker:worked there in a mill. He'd worked there
Speaker:for 40 plus years and the company sold.
Speaker:And so we thought, well, our daughter and
Speaker:son in law were going to having their
Speaker:first baby. I want to be by my grandbaby.
Speaker:So we decided to move down by them. My
Speaker:biggest challenge at that time was I was
Speaker:extremely overweight and miserable and so
Speaker:Bud was old and I was fat and we were
Speaker:trying to get jobs and I had never
Speaker:experienced prejudice in that realm. You
Speaker:can tell when people are judging you
Speaker:without saying a word and if you're
Speaker:overweight, absolutely. Something wrong
Speaker:with you, right? I just said, God, I don't
Speaker:know what to do. I've died it off. Not for
Speaker:35 years. I don't know what to do next. So
Speaker:I guess I'll just be a fat grandma. And I
Speaker:met somebody who introduced me to a twelve
Speaker:step program for food. And I went from a
Speaker:size 2022 to a six, eight in eight months
Speaker:following. And now I'm about 810. And I'm
Speaker:still in this program 14 years later, 15
Speaker:years later. But I've been able to keep it
Speaker:pretty much off. I've gained up to the.
Speaker:I'm a size 810 now, but I'm older and your
Speaker:hormones change and whatever, but I very
Speaker:much plugged into this twelve step program
Speaker:because it changed my life. I became the
Speaker:woman I would see in my head and I find
Speaker:her every now and then she'd go away. And
Speaker:I did not realize that I had a food
Speaker:addiction. And so this twelve step program
Speaker:helped me walk through that and have
Speaker:freedom on the other side. So I am so
Speaker:grateful to just be myself, just to be who
Speaker:I am and who I always wanted to be. But I
Speaker:didn't know it was a journey God was going
Speaker:to take me on. And I'm grateful. I'm
Speaker:grateful that I found that. So that was
Speaker:the start of my own little transformation,
Speaker:getting there. And the other thing that
Speaker:was fascinating is now I now was able to
Speaker:find friends. Friends that you could tell
Speaker:them how fat you are and how old you are
Speaker:and they don't care. As I finally found a
Speaker:place to work, I then started getting
Speaker:clients from even just our new friendships
Speaker:and stuff. So one of those women was a
Speaker:speaker trainer, and her and her husband
Speaker:became my clients. And she said, patsy,
Speaker:I'm having a training. Would you come and
Speaker:do the hair? My stylist does the image
Speaker:stylist, embracing your element. And I
Speaker:said, sure, I'd be happy to do that. And
Speaker:I'd had my colors done years ago in the
Speaker:early eighty s. I don't know if you've
Speaker:ever had that done, but I haven't. I
Speaker:haven't, actually. So I was classified as
Speaker:a winter, and back then it went by what
Speaker:your hair color was, your eye color, and
Speaker:your skin tone. So that kind of puts you
Speaker:in a category. And I was a winter. I even
Speaker:got trained to do that at work for quite a
Speaker:while. And it kind of came and went. So
Speaker:I'd been dressing over 20 years in those
Speaker:colors. And so I had purple highlights on
Speaker:my hair and I wore black. Being a
Speaker:hairdresser, most time we would just wear
Speaker:black. And so black and jewel tones, those
Speaker:are my colors. And I thought, oh, this
Speaker:will be fun. So I go, and the stylist
Speaker:would say, so, patsy, each one of the four
Speaker:elements, air, fire, water, and earth,
Speaker:they each have a shape. And so I'm going
Speaker:to have you reshape their hair a little
Speaker:bit to go alignment with their color type.
Speaker:And I said, great. So she said, give them
Speaker:a bang. I do that here, give them an angle
Speaker:cut, do some layers. And so whatever she
Speaker:asked me to do, I do. And she goes, oh,
Speaker:this is great. Then my girlfriend says,
Speaker:hey, patsy, Barb's so excited and so
Speaker:grateful you helped her today. She offered
Speaker:a color type, you and the elements. I
Speaker:said, oh, no, I'm good. I know how to look
Speaker:good. I know how to dress nice. And I did
Speaker:know how to dress nice. And she said,
Speaker:yeah, but, patsy, you've been complaining
Speaker:to me a lot lately that things aren't
Speaker:going so well in your business. Wonder if
Speaker:what you're wearing is stopping people
Speaker:from working with you. Well, I knew I
Speaker:could be open to possibilities and a
Speaker:little vulnerable, or I could keep
Speaker:struggling. So to make her happy, I just
Speaker:said, okay, I'll get color type in the
Speaker:elements, but I don't want to be that
Speaker:fire. Well, guess what? I was a fire. And
Speaker:I was not a happy camper. So then the
Speaker:stylist went on to explain this. She goes,
Speaker:patsy, in the 80s, when they first started
Speaker:doing the seasonal color typing, it was
Speaker:great. It helped us to know what season to
Speaker:get to buy our clothes in and what colors
Speaker:we should wear, and we've all looked nice.
Speaker:But today, people know more of who they
Speaker:are. They want to be authentically
Speaker:themselves. They want to their own unique
Speaker:personality and styles and colors. And she
Speaker:said, the element color typing system is
Speaker:really based on your natural gifts, your
Speaker:natural character traits, and your
Speaker:physical features. And when I draped you
Speaker:in the right colors, your eyes lit up and
Speaker:looked like. It's like seeing the window
Speaker:to your soul. If you could just see how
Speaker:beautiful you look. And I started crying.
Speaker:I thought, oh, my God, what is the matter
Speaker:with me? Wow. And she said, patsy, let's
Speaker:do this. I want you to understand that
Speaker:every one of the four elements, and we
Speaker:have all those in us that we utilize, but
Speaker:everybody has a core element which fire,
Speaker:the characteristic of a fire is a mover
Speaker:and shaker. They get stuff done. And when
Speaker:she said that, I knew that's who I was,
Speaker:right? That's how I. And so she said,
Speaker:let's just go shopping in a consignment
Speaker:store, buy a few new tops, and if people
Speaker:don't treat you differently, you don't
Speaker:have to do this. Fine, I'll do that. And
Speaker:so bought a few tops. And when I started
Speaker:wearing them to the salon, my clients
Speaker:started saying, wow, patsy, you look
Speaker:pretty today. Wow, Patsy, you look really
Speaker:nice today. Over and over and over. Then
Speaker:about a week later, the salon owner said
Speaker:to me, patsy, what are you doing different
Speaker:lately? You just look amazing. Now,
Speaker:listen, I still had purple highlights in
Speaker:my hair, and I had dark, dark hair. And I
Speaker:said, I changed my tops. She goes, well,
Speaker:whatever you're doing, it looks really
Speaker:great. I was fascinated, and I realized
Speaker:that that was a service I thought would be
Speaker:great to add to my hairstyling business.
Speaker:Starting over in a new town. There was
Speaker:tons of salons on every corner. And
Speaker:somebody asked me, well, what sets you
Speaker:apart as a hairdresser? And I thought, oh,
Speaker:I don't know. One hairdresser that is
Speaker:doing color typing and adding that to give
Speaker:a total makeover. So I decided to get
Speaker:trained by the image stylist. And during
Speaker:my training, she got very ill. I end up
Speaker:managing her business for two years. And
Speaker:then six years ago, she sold me the
Speaker:business. Now, I think has a sense of
Speaker:humor I didn't want to be. Now I own the
Speaker:darn business. What happened to me was
Speaker:such a dramatic change in my business and
Speaker:how people treated me. I thought, how does
Speaker:this work? This is fascinating. So as I'm
Speaker:starting to build my own little wardrobe,
Speaker:my friend that's a speaker trainer said,
Speaker:patsy, would you come help me out at an
Speaker:event and work the back table and greet
Speaker:people and they come in and do that. I
Speaker:said, sure, I'd love to do that. And so I
Speaker:found this beautiful peach colored Alphony
Speaker:top. And I'll show you here online what it
Speaker:looks like. It's very light, right? It's
Speaker:kind of in here, right here. And I found a
Speaker:duster to match it. I thought, well, that
Speaker:goes nice together. And I thought, okay,
Speaker:I'm going to get my style book out and
Speaker:say, well, what energy does that? I didn't
Speaker:quite understand the energy and the
Speaker:harmonics of color, right? So I said,
Speaker:okay, I'll read this. So it's in the flesh
Speaker:tone strip in my color palette, and it
Speaker:says these closest to your natural skin
Speaker:tone and allow other access to your heart
Speaker:and with purity conveying openness, deep
Speaker:connection, intimacy, trust, comfort and
Speaker:safety. Well, I thought I wanted people
Speaker:comfortable and safe approaching me. I'll
Speaker:just try this out. So I'm setting up the
Speaker:table. There's another image stylist
Speaker:that's there, and we were working together
Speaker:as a team that weekend. She walked into
Speaker:the room that morning and said, patsy, you
Speaker:look luscious today. I said, I do, yeah. I
Speaker:said, thank you. I wore the same outfits
Speaker:three weeks later to a networking event.
Speaker:And I had a lady come up to me that I
Speaker:didn't know very well. She said, pastor,
Speaker:you look radiant tonight. I said, thank
Speaker:you. Neither time had I said a word I
Speaker:started to understand. Color has energy.
Speaker:To me, it's magical. Like color has
Speaker:influence without us even realizing. It's
Speaker:sort of a subconscious thing. We don't
Speaker:anything without considering the color
Speaker:color. Buying a car, painting a wall,
Speaker:buying furniture, bed spread. Like, if you
Speaker:think about how much color influences your
Speaker:life, it would be fascinating for you to
Speaker:think, oh, that's true. And then what
Speaker:colors are you most drawn to? Right? So I
Speaker:was floored by that and I doubled my
Speaker:business. Two years. And the part that was
Speaker:most amazing is now people in the network
Speaker:group and in the community now, they
Speaker:started wanting to work with me and not
Speaker:before. So then as I studied and grew in
Speaker:my business, I realized I was hiding in
Speaker:plain sight, wearing black, energetic,
Speaker:hard for people to connect with me, and I
Speaker:became way more comfortable in my own skin
Speaker:and just appreciating who I was as a
Speaker:person. And I think a lot of us don't. And
Speaker:as I started building my beautiful
Speaker:wardrobe, everything I wore in my closet
Speaker:mixed and matched, and I didn't have to
Speaker:have as much stuff. So now my closet
Speaker:became an investment in who I'm being in
Speaker:my business. And I think a lot of times we
Speaker:don't realize that what you wear really
Speaker:matters. And what colors you wear are
Speaker:actually a drawing card for people to
Speaker:connect with you easier. Appearances
Speaker:matter. It's really the bridge of
Speaker:connection. Right. What you wear really
Speaker:gives another people an insight about who
Speaker:you are, who you're being in the world.
Speaker:Right. I'm sitting here just thinking
Speaker:about so many different things in terms of
Speaker:color. That is a whole education that I
Speaker:had not even thought about. And I would
Speaker:probably. This is what I'm going to do.
Speaker:I'm going to ask the listeners. Listen,
Speaker:guys, as you're listening to this episode,
Speaker:give us some feedback. Let us know what
Speaker:you think about the things that Patsy has
Speaker:shared with us so far about color typing
Speaker:and how color influences us subconsciously
Speaker:in every aspect of our lives, whether
Speaker:we're business owners or if you are an
Speaker:employee or a work from home mom, it
Speaker:doesn't matter like the colors that wear,
Speaker:because what I'm picking up from what you
Speaker:just said is what we wear should get us,
Speaker:or should be. We should think about what
Speaker:we're wearing when we want to get specific
Speaker:results. Yes. Right. In your bedroom.
Speaker:You're giving a message to the world by
Speaker:what you're wearing. And if you understand
Speaker:what color is saying without you saying a
Speaker:word, like hiding a plain sight. The
Speaker:fashion industry has us totally convinced
Speaker:that you only look thin and in black, and
Speaker:everything goes with that. Well, there's
Speaker:only one of the elements where it really
Speaker:is a power color for that person. And the
Speaker:rest of us are kind of just hanging out,
Speaker:hiding. And I don't think we even have a
Speaker:consciousness of that. We don't even know.
Speaker:I love how you said hiding in plain sight,
Speaker:because that can be applied to so many
Speaker:different people, so many different people
Speaker:where we've all been taught to dress to
Speaker:impress. Okay, got it. I can do that. But
Speaker:even. It doesn't matter if I spend $5,000
Speaker:on the outfit, if I'm understanding what
Speaker:you're saying, if it's the wrong outfit
Speaker:for the occasion, and I'm not just talking
Speaker:about the type of clothes, but if the
Speaker:color patterns that we pick for that
Speaker:outfit aren't the right color patterns, it
Speaker:doesn't matter about the quality of the
Speaker:material used to make the dress or the
Speaker:suit. I'm still not going to get the
Speaker:results that I'm looking for. Because the
Speaker:color isn't personifying that or
Speaker:amplifying that to my intended audience.
Speaker:Right. Well, I have to tell you that when
Speaker:you know what to shop for and you know
Speaker:what is your best color palette, it makes
Speaker:it easy for you to feel confident. I have,
Speaker:65% of my clients hate to shop. They don't
Speaker:know where to go. They're not happy with
Speaker:their body size, so they hate even giving
Speaker:it, going out there and doing that. But
Speaker:you have to get dressed every day. You
Speaker:have to come out of the bedroom. And if
Speaker:you're building a business, you have to be
Speaker:online or be out in public, or if you're a
Speaker:speaker and being on stage, you want to be
Speaker:so attractive that people cannot wait to
Speaker:hear what you have to say, whether you're
Speaker:on Zoom or live at an event. So the
Speaker:confidence is what's lacking, I think, for
Speaker:especially a lot of us women today,
Speaker:everybody knows how to dress nice. We all
Speaker:know how to look good. But do you look
Speaker:amazing? Do you turn heads when you walk
Speaker:into the room? That's the difference. I
Speaker:get compliments. It's been eight years,
Speaker:and I still get compliments all the time,
Speaker:which blows my mind. So let me ask your
Speaker:listeners this. Think about this,
Speaker:listeners. What percentage of your closet,
Speaker:of your wardrobe do you actually wear on a
Speaker:regular basis? That's a good question.
Speaker:Now, I'm thinking, I'm not going to say it
Speaker:out loud, and I'm glad my husband isn't
Speaker:here for this recording. The national
Speaker:average is 20%. There might be 15 20% or
Speaker:special occasions or a certain time of the
Speaker:year or whatever, but we do have about 50%
Speaker:to 60% that we don't wear. We buy stuff.
Speaker:We wear it one time or two times. And
Speaker:subconsciously, if you don't get a
Speaker:compliment and it's not really comfortable
Speaker:on you, you don't feel amazing in it. It
Speaker:just goes in the back of your closet. So a
Speaker:lot of people have closet overwhelm. You
Speaker:don't even want to address it because it's
Speaker:just like you don't even know where to
Speaker:start. And that's what I love about the
Speaker:work I do. We take all the guesswork out.
Speaker:Once we establish what your main core
Speaker:element is of air, fire, water, earth,
Speaker:then you get a color palette. This is
Speaker:mine. This is all the fire colors, right.
Speaker:And on the back, it has what each strip is
Speaker:for. So it has patterns and foundation and
Speaker:metals and dynamic and tranquils. Like,
Speaker:every one of those strips has a purpose.
Speaker:Right. You walk into your closet and you
Speaker:think, okay, I'm speaking today. I'm going
Speaker:to wear a foundation because that's my
Speaker:expert colors and I'm going to wear solid.
Speaker:So people are looking at me, not in some
Speaker:bold color or pattern that's distracting
Speaker:to the eye because we do get distracted
Speaker:easy. It's hard to keep people's
Speaker:attention. It is. And this is really
Speaker:powerful here. People make an assessment
Speaker:today about you. In the first three to 5
Speaker:seconds, they see you and 50% is on what
Speaker:you're wearing, according to Harvard
Speaker:Business School. Wow, we must dress
Speaker:properly all the time. Yes. You want to
Speaker:walk, you want to get in your closet and
Speaker:think, I'm just hanging out in the house
Speaker:today, but I'm kind of off. I think I'm
Speaker:going to wear a tranquil. Because when you
Speaker:wear a tranquil, you feel calm and
Speaker:tranquil and people around you feel the
Speaker:same energy. So they can approach you
Speaker:without you being cranky. Right. Or if you
Speaker:just want to be whatever you want to be
Speaker:that day and you're going to go out and
Speaker:about, you want to wear something you feel
Speaker:great in. Greedy. That's the energy you
Speaker:bring to the day. And so you get to choose
Speaker:the energy you want to bring to your life
Speaker:that day and what you're doing and the
Speaker:people around you. And business is all
Speaker:about connection and building, that know
Speaker:like and trust factor. And when you look
Speaker:amazing all the time, then people know
Speaker:that they can trust you to make them look
Speaker:amazing, look amazing. You're going to
Speaker:work with them. So this works. I've done
Speaker:it for many. So listen, Ms. Patsy, because
Speaker:I got a couple of questions, but before I
Speaker:ask you those questions, please let the
Speaker:listeners know how they can reach out and
Speaker:connect with you to find out what their
Speaker:color type is. Okay, so let's just have a
Speaker:chat, right? So if you go to my website,
Speaker:embracingyouressence.com, you'll have a
Speaker:link here and click on let's chat. Let's
Speaker:have a session together. Let's do a Zoom
Speaker:call. Let's see where you're at in your
Speaker:life and what are your challenges and how
Speaker:can I help you. Then we'll know where to
Speaker:start. And I have to promise you that
Speaker:everybody that I've worked with, even if
Speaker:it's a subtle change, it's dramatic for
Speaker:them. It should be fun being you. And I
Speaker:take the guesswork out and I work with you
Speaker:personally, one on one, depending on how
Speaker:we work, whatever package you want to use.
Speaker:But it will be transformative. My friends,
Speaker:my clients, now call me the
Speaker:transformational specialist, because it's
Speaker:more about who you are inside. So I found
Speaker:this verse, and I'm going to share this
Speaker:with you because I love this. In song of
Speaker:Solomon 47, this is what God says about
Speaker:us. You are beautiful beyond compare.
Speaker:Absolutely flawless. That's how we were
Speaker:born, and that's how he created us. But
Speaker:that's not how we feel today about
Speaker:ourselves, especially women. We're
Speaker:multitasking. We're doing 49 things, and
Speaker:we don't know how to deal with our
Speaker:emotions. And so a lot of times, we eat
Speaker:over and run around. We don't take care of
Speaker:ourselves. We don't eat three meals a day.
Speaker:We just let life take over. And when you
Speaker:get centered on taking care of you and get
Speaker:dressed in the morning and feeling great
Speaker:about yourself, you have all the energy
Speaker:you need to be able to give away whatever
Speaker:you have to give away that day. There's a
Speaker:huge shift in allowing yourself to be
Speaker:beautiful every single day, whether it's
Speaker:casual or in business or you're going out
Speaker:with a bunch of girlfriends. It should be
Speaker:fun. It should be fun. I totally agree.
Speaker:Now, you gave us some information about
Speaker:the fire type. How many more types are
Speaker:there, and what do they mean? Okay, so
Speaker:I'll just show you some. When I bought
Speaker:this business, I realized it needed to be
Speaker:up leveled. So I created these four
Speaker:different style guidebooks that go with
Speaker:each one of the elements. And it tells you
Speaker:about all your energetic words. There's a
Speaker:whole page of energetic words, and then
Speaker:there tells you how to use each of the
Speaker:strips and what makeup you should wear and
Speaker:what jewelry you should wear and the shape
Speaker:of your glasses and lots and lots of
Speaker:information in there. And so then
Speaker:recently, I created this with a friend.
Speaker:That is really amazing. These are all four
Speaker:of the element types, and they're called
Speaker:bounce and blend. Little half fans. And so
Speaker:when I color type you, we send a kit. I
Speaker:sent you a style kit. We do it over Zoom,
Speaker:and these will be included, and you'll be
Speaker:able to start before you ever get your
Speaker:fabric fan in person. So I'll just share
Speaker:what each little color palette is. And
Speaker:really what's core about this is the
Speaker:character trait. Finding your core element
Speaker:helps us to find out what your core
Speaker:character trait is, where you shine in the
Speaker:world. So here's the first one. This is
Speaker:air. So these are all the bright, warm,
Speaker:luscious colors of spring, right? And so
Speaker:they bring, their energy is like bubbly,
Speaker:light, crisp, quick, buoyant, spontaneous.
Speaker:That kind of energy. Their natural
Speaker:character trait is they're the visionary.
Speaker:So many ideas, they can't even hardly keep
Speaker:their heads together. They may have lots
Speaker:of things going on, and they're kind of
Speaker:sunshine when they walk into the room.
Speaker:Like, basically, I'm just giving you
Speaker:generalized. Right. Then the next one is
Speaker:earth. And these are all the cool tones of
Speaker:wintertime. They're the pure tones of
Speaker:black, red, white, those type of colors.
Speaker:And the energetic words are, like, still
Speaker:serene, striking, elegant, balanced,
Speaker:reflective. Those are the words. And the
Speaker:gift of the earth is, they're the editor.
Speaker:They can come into a situation, or when
Speaker:they come into a room, they just take it
Speaker:all in, and they can see what needs to be
Speaker:improved or changed. A lot of great
Speaker:coaches are earth because they can see the
Speaker:beginning and the end and figure out how
Speaker:to put it together. Then there's me, fire,
Speaker:all the fall colors. And our energetic
Speaker:words are fast, dynamic, staccato,
Speaker:focused, burnished, like we're moving
Speaker:shakers. We get stuff done right. So
Speaker:that's what's really fun about that, is
Speaker:when you know that you're that kind of
Speaker:energy, right. Sometimes you have to tone
Speaker:it down. Like, you have to wait for all
Speaker:the instructions instead of running off.
Speaker:And then the last one is water. And these
Speaker:are all the beautiful, soft, muted, cool
Speaker:colors of water, which is summertime. And
Speaker:the words of the water, relax, flowing,
Speaker:muted, calming, subdued, romantic. And
Speaker:their gift of character trait is they are
Speaker:awesome at process, order, and detail.
Speaker:What I discovered when I started really
Speaker:working in this business is we have all
Speaker:four character traits in us, right? When I
Speaker:started my business and I started adding
Speaker:the color typing into my salon business,
Speaker:and I even rebranded myself because I
Speaker:realized embracing your essence is
Speaker:addressing all of you, who you are from
Speaker:the inside, outside, head to toe. Right.
Speaker:And so I had all these ideas. My character
Speaker:trait of the air was, like, all over the
Speaker:place. Then I started realizing, I need to
Speaker:write stuff down. I need to have a
Speaker:website. I need to have content. Oh, my
Speaker:God. I need to find a water va. I can't do
Speaker:all this by myself. The character trait of
Speaker:the water that I embody is I hand make
Speaker:every single one of those fabric fans for
Speaker:my. Wow. So, once I mail you your
Speaker:individual color palette, right now, we
Speaker:have a digital copy of the style book with
Speaker:more information in it, and I send it to
Speaker:you right away. And then when I'd get a
Speaker:talk together and be in a fire, I had to
Speaker:go out and give it. I had to go practice.
Speaker:I had to try it on somebody. Right. And
Speaker:then one time, I did this one event that I
Speaker:was working on, and it didn't go so well,
Speaker:and I wasn't really sure why. So I had to
Speaker:take a step back and use my editor Earth
Speaker:character trait to kind of analyze. Where
Speaker:could that have been better? Where did I
Speaker:miss out? What did I misstep in here? So I
Speaker:realized we personally use all those
Speaker:things in our lives. Yes. My core is a
Speaker:fire. I am definitely a mover and shaker,
Speaker:and it's creating balance in my life
Speaker:that's helped me realize I can just be
Speaker:myself. I hope you like me, but if you
Speaker:don't, this is as good as it gets. And I'm
Speaker:good. Because there are components of
Speaker:every element in each person. When you
Speaker:find out what your type is, I guess what
Speaker:I'm saying is, do we shop for colors that
Speaker:are specifically just in that? Because
Speaker:you're fire. You only shop for fire.
Speaker:You're only fire. You don't mix and match
Speaker:your hair changes. I have a couple of
Speaker:people that we had to drastically change
Speaker:their hair color. Oh, wow. Had magenta
Speaker:colored hair. Right. And I thought she was
Speaker:a fire. I never guess because I've been
Speaker:wrong too many times. And when we color
Speaker:drape you, that's when I see your eyes
Speaker:light up, and I find your essence shows
Speaker:up. But we color typed her, and she was a
Speaker:water, and her hair should have been her
Speaker:soft, golden blonde with a few highlights,
Speaker:and she had magenta hair. And when she
Speaker:walked into room, what you saw was her
Speaker:magenta hair. Yeah. So when I explained to
Speaker:her, here's your color palette, and here's
Speaker:your energy, and these are your words, I
Speaker:said, you are so beautiful. I said, but
Speaker:your magenta hair overtakes you. Well, she
Speaker:was trying to discover her brand and how
Speaker:to stand out, and her testimony is on my
Speaker:website. Anyway, it took her six months
Speaker:until she was ready to give it a shot. So
Speaker:she let her hair color fly, faded out, and
Speaker:went on a big trip in the sun, and she
Speaker:came back, and I worked with her, helped
Speaker:her figure out styles. I sent her pictures
Speaker:from Pinterest, the best looks for her
Speaker:hair and her hair texture and what she
Speaker:could do with the different styles. She
Speaker:had a fabulous hairdresser, and she
Speaker:changed it. And slowly but surely,
Speaker:everybody started telling her for the
Speaker:first time how beautiful she looked. Wow.
Speaker:And she realized, she said, I thought that
Speaker:that was part of my brand, but what it did
Speaker:was stop people from connecting with me.
Speaker:And so now she charges five times what she
Speaker:did before, and she told me she makes 20%
Speaker:more just because she stepped in and
Speaker:embraced all of her essence. Not part of
Speaker:it. I know I'm a water, but I can wear
Speaker:black, right? No, because that is not in
Speaker:your color palette, and energetically, it
Speaker:stops people from connecting. It's a crazy
Speaker:idea, I know, but I have to tell you, all
Speaker:the clients that I've worked with, it's
Speaker:been such a dramatic change for them in
Speaker:the sense that they feel more like their
Speaker:authentic self. We don't have to worry
Speaker:about impressing somebody else and hoping
Speaker:they like us. If we know we look and dress
Speaker:in a way that represents who we are
Speaker:authentically and our brand and our
Speaker:business, it doesn't matter what they
Speaker:think. It doesn't matter. You already know
Speaker:you're being your absolute best, right?
Speaker:It's amazing. For you, the thing that
Speaker:sparked your transformation was simply
Speaker:changing a blouse, simply wearing a
Speaker:different color blouse. And have you ever
Speaker:been told you look luscious or radiant?
Speaker:That was such a shock, right? It was a
Speaker:shock. Right? But don't. And I tell
Speaker:people, don't be surprised if you start
Speaker:getting a lot of compliments. People are
Speaker:going to be seeing you. Now, here's the
Speaker:story. I think it's really fun to share is
Speaker:when I first started doing this, and this
Speaker:is before, way before COVID I had a lady
Speaker:from my network group call and said, hey,
Speaker:patsy, I'm ready to work with you. I'm
Speaker:starting to travel and speak, and I don't
Speaker:know what to wear, and I want to make
Speaker:traveling simple. I said, okay. So we
Speaker:color typed her. She was a water softer.
Speaker:These beautiful tones. She's very
Speaker:beautiful. And so one of the sessions we
Speaker:do after we color type you is we work on
Speaker:your closet. So we went through her closet
Speaker:using her color palette and sorting
Speaker:everything through and everything that
Speaker:didn't work for her. She said, let's just
Speaker:lay it on the bed. So we did. And when we
Speaker:got done with everything, we had put
Speaker:together a few outfits for her travel, but
Speaker:then we made a list of the things that she
Speaker:needed to add and what was missing. Right.
Speaker:So we were going to work on that together.
Speaker:And so we're looking at her pile onto her
Speaker:bed a lot with brand new tags on it. I
Speaker:said, how do you feel, Ali, about all
Speaker:those clothes in your bed? How much do you
Speaker:think is laying there? How much money do
Speaker:you think you spent? That had to be heavy
Speaker:in her heart. Three k. I said, how does
Speaker:that make you feel? She said, totally
Speaker:frustrated. I go shopping at Macy's or
Speaker:Nordstrom, and I buy what I think the
Speaker:fashion tells me that I should wear. And I
Speaker:wear this and I get it home and I don't
Speaker:wear it. She goes, I just felt
Speaker:overwhelmed. And I said, okay, now. And I
Speaker:told her about our statistic. I said, only
Speaker:20% people only wear it anyway. Right.
Speaker:Because you don't know what you don't
Speaker:know. Now we have a shopping list. Now we
Speaker:have some outfits that you can start with.
Speaker:Right. And how does that make you feel? No
Speaker:one. I'm going to help you. She said, I
Speaker:feel so relieved. Well, it didn't take
Speaker:long for her to take off with putting
Speaker:things together and adding those things
Speaker:that she needed. And I sent her ideas, I
Speaker:sent her links, and now she travels all
Speaker:over. Right. It's just so much fun to help
Speaker:people feel grounded and knowledgeable
Speaker:about who they are. Naturally are. Yes.
Speaker:Listen, guys, I hope you guys have been
Speaker:taking some, as my husband would say, some
Speaker:copious notes. I hope you've been taking
Speaker:some copious notes today because Miss
Speaker:Patsy has been laying down gems. You need
Speaker:to have all of these tools in your
Speaker:toolbox. This conversation should change
Speaker:the way that you think about color and the
Speaker:power of color, the meaning of color. What
Speaker:do I want my message to be now, and what
Speaker:do I need to do to ensure that that
Speaker:message is being well received from your
Speaker:website to the outfits that you wear, the
Speaker:colors in your office, in your studio,
Speaker:wherever color is in your everyday life,
Speaker:and let's just be honest, it's everywhere.
Speaker:The colors that you're using, they matter,
Speaker:and they should amplify the message that
Speaker:you want your intended target audience to
Speaker:receive. So in some of these cases, like
Speaker:your client, the changing of the color
Speaker:gave her, did you say five times an
Speaker:increase in price? She was able to raise
Speaker:her prices five times because now she was
Speaker:speaking on bigger stages because she
Speaker:looked amazing. Yes. Noticing that. So
Speaker:that was pretty crazy good. Let me just
Speaker:give you a few tips. Yes. These are some
Speaker:of the colors behind here. So the black
Speaker:represents earth. And when I put that on,
Speaker:if we can do a little show and tell. Let's
Speaker:see if I can get this up here. So when I
Speaker:wear the black, this is not laying. Right.
Speaker:Just a minute. When I wear the black, can
Speaker:you see where I kind of have a floating
Speaker:head? This is not wanting to leave. Right.
Speaker:So you see the black and then you see my
Speaker:head kind of like there's a disconnect.
Speaker:Right? Yes. Black is earth. And then
Speaker:here's this beautiful dusty rose pink.
Speaker:Let's see about that. How's that color
Speaker:look on me? And I've told people, ask
Speaker:them, and they said, kind of look washed
Speaker:down, like it kind of doesn't do anything
Speaker:right. And then, well, what about this
Speaker:beautiful coral? Oh, my gosh. This is such
Speaker:a fun color, right? It is. So do you see
Speaker:the color or me? First? The color? Yeah.
Speaker:Okay. And then here's the other color. And
Speaker:this is olive green. Right. Now, do you
Speaker:see me? Am I what I'm wearing? I'm more
Speaker:focused on the color. Well, this is my
Speaker:color, and it makes my skin look clear,
Speaker:and it makes my eyes stand out. I think
Speaker:the lighting is not real great with this
Speaker:stream light. But the highlights in your
Speaker:hair, I see the color, but the highlights
Speaker:in your hair, it's like, amplified. And I
Speaker:noticed the color of your earrings. Now, I
Speaker:know you had them on the whole time, but I
Speaker:noticed your earrings. I noticed your hair
Speaker:more, and I noticed the color. It's a
Speaker:color I like. Well, there you go. That's
Speaker:fire. They wear olive greens, those muted,
Speaker:warm tones. So I just want to tell your
Speaker:listeners, here's a few great colors that
Speaker:everybody wears, but I call them the
Speaker:universal colors. The color I have on now
Speaker:is teal. And everybody looks great in
Speaker:teal, right. And then eggplant or wine
Speaker:colored is a power color, and it's great
Speaker:when it's solid. Like, if you're speaking
Speaker:whatever, eggplant is sort of taking over
Speaker:black, because if you don't wear black,
Speaker:then what power color can you have? An
Speaker:eggplant is one of those colors. It's a
Speaker:purple wine color. And then the other
Speaker:color is this hunter green that's out at
Speaker:Christmas time. A green dress, a green
Speaker:blouse, a green sweater. That's another
Speaker:power color, and it's universal. Everybody
Speaker:looks good in it. So that helps you, like,
Speaker:especially if you're zoom calling. Yes.
Speaker:The other tip is wear solid colors, don't
Speaker:wear patterns. I found that when you wear
Speaker:black, it's a disconnect, right? So you
Speaker:don't want to do that. And too bold of
Speaker:patterns. People are looking at your
Speaker:shirt, and it's a distraction. And then
Speaker:white, when you wear solid white, the
Speaker:light makes you look bigger because
Speaker:bright, it brings it out. So you don't
Speaker:want that either. So you're better off to
Speaker:wear a medium tone. Whatever you have
Speaker:that's solid medium tone, that's a good
Speaker:place to start. Just go shop your own
Speaker:closet and see what you can find. You just
Speaker:really blessed my new set design. I need
Speaker:you to know that right now before I
Speaker:forget. This. Wear your eye color. When
Speaker:you wear your eye color, it makes you more
Speaker:approachable, really. It takes time to
Speaker:transform your wardrobe. You're not going
Speaker:to go out and throw all your clothes away
Speaker:and start over. You're going to start
Speaker:adding things in. And I suggest you just
Speaker:start adding, if you're a guy, a shirt or
Speaker:a woman, a top. Right. So just start there
Speaker:and adding one by one and then waiting to
Speaker:see how. Know when you start wording
Speaker:colors, people notice you. You get
Speaker:compliments all the time. I have a gal
Speaker:that I just signed up that she's amazing.
Speaker:She is a pretty high up in Mary Kay, and
Speaker:we're working together and I'm adding her
Speaker:products to my style kits because I think
Speaker:you guys need to know what colors to wear.
Speaker:Yeah. And she ended up getting colors. I
Speaker:became my client and she ended up being a
Speaker:fire. Now, she's blonde, right. And she is
Speaker:sassy and she's fun and she has a high end
Speaker:wardrobe. But the reason she hired me is
Speaker:she has 500 clothes in her closet and
Speaker:she's moving to Hawaii this next year and
Speaker:she wanted to pare down her closet and she
Speaker:knew that she had everything. Well, her
Speaker:really good friend saw her about a few
Speaker:months later and she goes, what are you
Speaker:doing lately, you amazing? I'm working
Speaker:with Pat's dad and my colors done. When
Speaker:your good friends notice you, they tell
Speaker:you yay or nay, right? Yes. It's like,
Speaker:this is not working. This is not working,
Speaker:sis. This is amazing. I know. I was so
Speaker:blessed. It was so fun. And then there's
Speaker:the other one. Here's a guy that I work
Speaker:with. He was so resistant. He was a fire.
Speaker:Fires are sassy. We don't want to do
Speaker:stuff. Anyway, he was a fire. And he
Speaker:didn't understand why he should wear those
Speaker:certain colors. So he said to me, he said,
Speaker:okay, patsy, I get it. It's not whether I
Speaker:like the color or not, it's whether the
Speaker:color likes me. I like that. I like that.
Speaker:Yeah. And so he said, it's such a subtle
Speaker:change. But now I understand because he
Speaker:got compliments all the time. He could see
Speaker:it in his pictures, how you saw him and
Speaker:his shirt. Not his shirt or his floating
Speaker:head. I mean, it sounds crazy, but when
Speaker:you look in the mirror, look at yourself.
Speaker:Do you see you and then your outfit, or do
Speaker:you see your outfit? Yeah. It's an
Speaker:awareness. And when you know how to dress
Speaker:with intention it makes it fun. It
Speaker:shouldn't be hard. I have this saying. I
Speaker:made up. Fashion is a look. It's not a
Speaker:size, not an age, not a name brand, and
Speaker:not a price tag. It's who you being and
Speaker:what you're wearing. Approachable,
Speaker:confident, attractive, and feeling
Speaker:beautiful as your authentic self. Wow. I
Speaker:love it. Now give us that definition one
Speaker:more time, because I really need that to
Speaker:resonate with the listener. Okay. Fashion
Speaker:is a look. It's not a size, not an age,
Speaker:not a name brand, and not a price tag.
Speaker:It's who you're being and what you're
Speaker:wearing. Approachable, confident,
Speaker:attractive. When you're being attractive,
Speaker:people are attracted to you and feeling
Speaker:beautiful as your authentic self. Wow,
Speaker:that's amazing. That is amazing. Ms.
Speaker:Pesie, I could talk to you all day because
Speaker:this sparks questions. I'm telling you
Speaker:that what you said about white just
Speaker:totally changed my set design. I'm in the
Speaker:process of having a new set design for my
Speaker:podcast, and my go to was going to be a
Speaker:completely white backdrop and then bring
Speaker:in different furniture pieces for that.
Speaker:Because I'm like, yeah, the white will
Speaker:work because it doesn't matter what I
Speaker:bring in. It'll be okay. And then you said
Speaker:what you said, and I'm thinking, well, let
Speaker:me go back to the drawing board on that.
Speaker:You know what? This teal is a great
Speaker:backdrop because it's not black, but
Speaker:everything shows up in it, right? Shows up
Speaker:in it. Okay. Consider that it is
Speaker:definitely color typed. Let me tell you
Speaker:this other story. You're going to love
Speaker:this. So when I bought the business, which
Speaker:I didn't really want to buy, within a very
Speaker:short period, I had three people who
Speaker:wanted to get trained to be image stylists
Speaker:and do the work I'm doing. I didn't know
Speaker:how to train them. I just barely got
Speaker:trained myself. But then I thought, okay,
Speaker:so I went into the mode, like, what would
Speaker:I want if I was being trained? And I had
Speaker:to go on other things and made it was
Speaker:harder, so I simplified it. And this one
Speaker:lady that I signed up, she's beautiful,
Speaker:african american, and she goes, well, you
Speaker:know what? Your flesh tones don't match my
Speaker:people. And I said, okay, well, then let's
Speaker:make some. So now I have specific color
Speaker:flesh tones for all different
Speaker:nationalities. Awesome. African american.
Speaker:You guys have anywhere from three to seven
Speaker:different face. Yes, we do. Right? And so
Speaker:I can't go just by your skin tone, right?
Speaker:I can't just do that. That's why getting
Speaker:to know you doing a style assessment,
Speaker:finding out who you are, what your gifts
Speaker:are, that's all in alignment with. Then it
Speaker:resonates with you then from the inside
Speaker:out. So what a gift that was to be able
Speaker:to. Now I can work with everybody. It's
Speaker:just so fun, right? Covid? Such a blessing
Speaker:in my life to have clients all over the
Speaker:world work with people all over. Right?
Speaker:It's like, wow, I feel like God has given
Speaker:me a call in my life. I am 73. This is not
Speaker:what I thought I'd be doing. But I don't
Speaker:want to do anything else. And you are
Speaker:transforming people's lives. I do. And I
Speaker:want help you. I want to help these other
Speaker:people take the guesswork out of being
Speaker:beautiful. It should not be hard. Wow.
Speaker:This is true. This is true. Let's amplify
Speaker:that message. Let's amplify that message
Speaker:of embracing your essence like that.
Speaker:Definitely. That goes well together. It's
Speaker:what you do. You're helping people to
Speaker:embrace their own essence, embrace their
Speaker:authentic self, and learning that color,
Speaker:it really matters. Like we would not
Speaker:believe. Listen, Ms. Patsy, we're going to
Speaker:have to have you back on the podcast real
Speaker:soon. Yes. We're going to have background.
Speaker:Yes. Because I'm back to the drawing
Speaker:board, though. Like, I'm going to rethink
Speaker:what I was thinking and the new background
Speaker:is going to be amazing and it will express
Speaker:what I wanted to express and I won't get
Speaker:lost in it. Yeah. There you go. Thank you
Speaker:so much for that piece of wisdom. Listen,
Speaker:guys, this has been another amazing
Speaker:episode of Laquita's Toolbox. I hope you
Speaker:guys have been blessed as much as I have
Speaker:been blessed by the wisdom that Ms. Patsy
Speaker:is sharing on today's broadcast. But Ms.
Speaker:Patsy, before we close out, is there any
Speaker:last thing that you'd like to leave with
Speaker:the audience or any promotions or offers
Speaker:or anything that you have available right
Speaker:now? Well, I would love to have a
Speaker:conversation with you. And if you're
Speaker:building your business, I don't know if I
Speaker:gave you a gift or not, but I would love
Speaker:to just find out where you're at and give
Speaker:you a gift that would really work for you.
Speaker:I have a pdf on how to own the stage. So
Speaker:if you're online and you're doing stage
Speaker:work or whatever, it gives you a lot of
Speaker:clues about how to improve that. And I
Speaker:shared a lot today with you, but I'm happy
Speaker:if show up and have a conversation with me
Speaker:and I'll send it to you so you have that
Speaker:in your toolbox. Having a toolbox is
Speaker:important, but having your colors done,
Speaker:you can use it to absolutely get your
Speaker:colors for your marketing. Right? And the
Speaker:other thing that's really important is,
Speaker:like, when you get your headshot and you
Speaker:go to the photographer, you pick out three
Speaker:or four outfits and you know exactly how
Speaker:good you're going to look like. You don't
Speaker:have to take half your wardrobe to figure
Speaker:out what's your best. And it is such a
Speaker:gift to your photographer. I work with
Speaker:photographers a lot, and they love having
Speaker:me work with their clients first, and then
Speaker:they spend more time taking fabulous
Speaker:pictures than picking out outfits. So all
Speaker:of those pieces, that's why I loved your
Speaker:show. It's like, this is a foundation
Speaker:piece of your business should be in your
Speaker:toolbox, right? Because then you can
Speaker:invest your money where you need to and
Speaker:you can always look good because people
Speaker:join you. You are your brand. Yes, we are
Speaker:definitely our brand. Our personal brands
Speaker:matter. When we show up, it doesn't matter
Speaker:about what you're selling, what your next
Speaker:trinket or service is. The first thing
Speaker:that will be evaluated is you. And if you
Speaker:are not amplifying or personifying, I'll
Speaker:say personifying what you are talking
Speaker:about or what you're selling, it doesn't
Speaker:matter. My grandmother used to tell me
Speaker:when I was younger, if your head looks
Speaker:good and your feet look good, you'll be
Speaker:all right, because those are the things
Speaker:that people are going to pay attention to
Speaker:you to the most. So you have to make sure
Speaker:that those things are in order. And the
Speaker:older I get, the more I realize that lady
Speaker:knew what she was talking about. She
Speaker:really, truly did. Yes. Wisdom. And now
Speaker:you've unleashed all of this wisdom
Speaker:concerning color and how it works. Like,
Speaker:I'm changing my background and there's a
Speaker:lot of other changes that I now know I
Speaker:need to make in order to keep drawing my
Speaker:intended audience. So, Ms. Patsy, you have
Speaker:blessed me today. Thank you. You blessed
Speaker:me, too. Yes, you have blessed me today
Speaker:more than you know. And we definitely will
Speaker:get you scheduled to come back in and so
Speaker:we can have some more amazing
Speaker:conversations about color and the impact
Speaker:that it has on our personal brand, because
Speaker:there are so many entrepreneurs, whether
Speaker:they're struggling or whether they're
Speaker:thriving, but the goal is always to get to
Speaker:that next level. And based on our
Speaker:conversation today, this is something that
Speaker:should be incorporated in those plans to
Speaker:help you get to your intended target
Speaker:audience. Right? Awesome. Thank you again
Speaker:for coming. You guys make sure you hit
Speaker:those like share and subscribe buttons on
Speaker:your favorite podcast listening platform
Speaker:so that you can be notified when new
Speaker:episodes of Laquita's toolbox are coming
Speaker:out. That's every Tuesday. Every Tuesday,
Speaker:new episodes are released. Hit that
Speaker:notification bell and you won't miss it.
Speaker:And you won't be late for the broadcast.
Speaker:Until next time, I am your host, LaQuita
Speaker:Monley. You guys be blessed and have an
